Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more …
// by Rachel Kent// 3 Comments
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more …
// by Rachel Kent// 20 Comments
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some ideas for you! I’m going to spend …
// by Janet Grant// 21 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
As regularly occurs at writers conferences, while I was at Mount Hermon, I heard again and again the importance of an author partnering with his/her publisher in …
// by Rachel Kent// 3 Comments
Blogger: Rachel Zurakowski
Location: Barnes & Noble, Santa Rosa, Calif.
When I was in Denver at the Jerry B. Jenkins Writing for the Soul Conference, two questions I was asked frequently were, “What’s popular now?” and “What book trends do …
// by Rachel Kent// 2 Comments
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before …
// by Kathleen Y'Barbo// 9 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and 75 degrees
You’ve landed the book contract, and the book has been written, edited, and proofed on galleys. Now what? Marketing, of course! But while you’re working …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of …
MARKETING MATTERS: Taming the Marketing Monster, Part 1Read More