Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
As regularly occurs at writers conferences, while I was at Mount Hermon, I heard again and again the importance of an author partnering with his/her publisher in marketing. What stood out to me this year is that publishers realize it isn’t enough to be engaged in online social networking but to be smart about it.
Connecting to those who share your passion and interests is an important element of teaming with your publisher. It’s no longer enough to say you have a certain number of social connections; nowadays publisher expect you to use those connections with savvy.
One small way in which you can do that is to comment regularly on blogs. I know that seems like a minor contribution, like a tickle of water into an ocean, but let me recount one story from the conference that might give you a slightly different perspective.
Brian Carroll regularly comments on our blog, and I’d noted that his responses are intelligent and insightful. So I was delighted one evening when he chose to sit at the table Wendy Lawton and I were hosting. I had, as a matter of fact, just approved a blog comment by Brian a few hours before we sat down to eat.
Because of his regular presence on our blog, Brian had an advantage over everyone else at the table. He was already known to us. While we were meeting everyone else for the first time, Brian seemed like an acquaintance even though this was our first face-to-face encounter.
What are you doing to headline yourself in social networking that could set your apart to an agent or an editor?