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Books & Such Literary Management

A full-service literary agency that focuses on books for the Christian market.

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Kathleen Y'Barbo

Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s Bio

December 3, 2009 //  by Kathleen Y'Barbo//  37 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound …

Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s BioRead More

MARKETING MATTERS: Radio Interview No-No’s

November 27, 2009 //  by Kathleen Y'Barbo//  5 Comments

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather: Gorgeous Texas fall day – sunny with a high in the 60s

Last week, the Books & Such experts weighed in on ideas for making the most of radio interviews. …

MARKETING MATTERS: Radio Interview No-No’sRead More

MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your Books

November 20, 2009 //  by Kathleen Y'Barbo//  3 Comments

Blogger:  Kathleen Y’Barbo

Location: The Woodlands, Texas PR Office

Weather: Chilly and wet

Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, …

MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your BooksRead More

MARKETING MATTERS: From the Stage to the Screen, Tips for Talking on the Telly

November 13, 2009 //  by Kathleen Y'Barbo//  5 Comments

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands PR Office

Weather:  Finally fall in Texas! 50’s – Brr!

For those of you who are just beginning to brave the spotlight and do public speaking, bravo! To make the most of your speaking …

MARKETING MATTERS: From the Stage to the Screen, Tips for Talking on the TellyRead More

MARKETING MATTERS: Talking Points–Ten Tips for Taking the Stage

November 6, 2009 //  by Kathleen Y'Barbo//  8 Comments

Blogger: Kathleen Y’Barbo

Location: The Woodlands, TX

Last week we talked about public speaking as a way to reach potential readers. I hope some of you who were reluctant have decided to take the plunge. For you and for those …

MARKETING MATTERS: Talking Points–Ten Tips for Taking the StageRead More

MARKETING MATTERS: Speaking of Sales

October 30, 2009 //  by Kathleen Y'Barbo//  19 Comments

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather:  Sunny, high in the low 60s

Anyone who has been a writer for long has been confronted with this question: Do you do speaking engagements? For some, this question is …

MARKETING MATTERS: Speaking of SalesRead More

MARKETING MATTERS: Can You Hear Me Now?

October 23, 2009 //  by Kathleen Y'Barbo//  9 Comments

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather: Soggy and 60s

For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …

MARKETING MATTERS: Can You Hear Me Now?Read More

MARKETING MATTERS: More Blogging About Branding

October 16, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Another Blue Norther due this afternoon

I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. …

MARKETING MATTERS: More Blogging About BrandingRead More

MARKETING MATTERS: Branding

October 9, 2009 //  by Kathleen Y'Barbo//  10 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon

Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of …

MARKETING MATTERS: BrandingRead More

MARKETING MATTERS: Blogging Your Brand and Other Internet Ideas

October 2, 2009 //  by Kathleen Y'Barbo//  9 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Low 80s and sunny

Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many …

MARKETING MATTERS: Blogging Your Brand and Other Internet IdeasRead More

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