Blogger: Rachelle Gardner
I occasionally hear from disillusioned and even sometimes angry writers. “Why doesn’t the publisher promote my book? Why can’t they sell it without requiring so much of ME?”
The big pubs are under the gun to vastly …
book marketing
Restart a Stalled Writing Career
Blogger: Wendy Lawton
Five years ago I blogged about the much-dreaded stalled writing career. The market has become even tougher since then so I want to revisit this. Today I’m going to give you some tips for getting back on …
More on Marketing
Blogger: Rachel Kent
As I mentioned last Friday, publishing houses set up marketing plans for each book they publish. The books are assigned a budget and all of this financial planning goes back to the publishing committee meeting that the …
I Don’t Get It. . .
Blogger: Wendy Lawton
Are there any four words repeated more often at writers’ get-togethers than the phrase, “I don’t get it. . .” followed by one of the perplexing mysteries of the publishing universe? Let’s face it, there’s much …
Soapbox: The Importance of Your Book Proposal
Blogger: Wendy Lawton
Last week I wrote about what constituted a “perfect” pitch— you can find that post here— and promised that this week we’d dig deeper into proposals. I’m not going to talk about the nuts and bolts …
Published Author Seeks Readers
Blogger: Wendy Lawton
Part 2 of 2: Going At It Backwards
So what’s backward about getting your book published and then seeking to find your reader? Isn’t that what we supposed to do– focus on the content and then when …
You Mean I Have to Sell It, Too?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Picture this: You have written a can’t-put-it-down book. You know this because the book netted you one of the best agents in the business. That agent enthusiastically presented it
Interest Group Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Does your book involve a topic that certain groups of people might be interested in? For example, two Books & Such clients have novellas releasing in a collection …
Marketing: Newsletter Ideas
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more …
Book Marketing Basics: Simple Ideas for You
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some ideas for you! I’m going to spend …