‘Tis the season of the writers conference, both in-person and virtual. Perhaps you’ve just attended one, and you feel as if a mountain of useful information has been placed in your lap. You’re thrilled to have it, it’s what you …
book marketing
Looking Back to Help Others Move Forward
I still remember the day a California Bay Area newspaper featured an article titled “Accidental Author Shares God’s Word.” I smile remembering that it was in the front section of the paper as if this was news. It was true, …
Platform–A Snarky Commentary
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
Be ready for marketing opportunities.
Blogger: Rachel Kent
Have you seen this video? https://www.youtube.com/watch?v=gbsZohEMn38
It’s a grandma reading to her baby grandchild. The book they are reading is The Wonky Donkey by Craig Smith. This video has gone viral, and if you watch it you’ll …
Pre-Marketing Your Book
Blogger: Cynthia Ruchti
“I’m not even done with my first draft. Why should I think about pre-marketing, whatever that is?”
Marketing starts much sooner than the book’s release day. Much, much sooner. It’s not premature to start thinking about marketing …
Marketing Mayhem and How to Avoid It
Blogger: Janet Kobobel Grant
Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!
Now your manuscript is polished into a gleaming specimen and …
Marketing Your Book
Blogger: Rachel Kent
An author should expect to put time and money into marketing a book. The publisher has a marketing plan and budget for a book release, but the author is expected to market to his or her circle …
Your Nonfiction Audience
Blogger: Rachel Kent
Writing a nonfiction book that has been on your heart is great, but figuring out if that book has an audience and who those readers are is essential before you decide to pitch your project to publishing …
Internet Marketing Tips
Blogger: Rachel Kent
We all use the internet for marketing these days. It’s the way to reach a large audience with relatively little trouble or expense. I have listed some free and inexpensive marketing ideas in a blog post before, …
Hub Marketing and Why It Works
Blogger: Janet Kobobel Grant
Figuring out how to market effectively is one of the biggest challenges for writers. That’s where Hub Marketing comes in.
When you set out to market something, the first step is to set your goal(s).…