Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before and after a book is published. A writer is responsible for building a platform before the book is even contracted with a publishing house, and after the book is published, the author must be the key force in the marketing of the project. Even New York Times bestselling authors market their books.
Here are some marketing tools that you need to master:
1) The Internet— Keep up on the latest buzz and try new things online. The internet is a worldwide marketing tool that’s practically free, and it’s getting easier to use and access! (*Wave iPhone or Kindle in the air*)
2) Social Networking— Facebook, Myspace, blogging, Twitter and more! Find out what works best for you and your audience and keep it up. Fans and friends enjoy receiving frequent, informative updates. They don’t want to know what you’re eating as an afternoon snack unless it relates to your next project.
3) Address Books— Remember to use your address book! Stay organized so that your communications and promotions can reach the largest number of people. Make sure you follow the rules with how you get your contacts. You don’t want to be a spammer.
4) E-newsletters– Learn how to put together an e-newsletter and send them out frequently. Many online programs make it easy. Do any of you have recommendations of online newsletter sites for those who are new to marketing?
5) Interviews– Volunteer to be on radio programs or to be interviewed for a blog. Each time you are interviewed, your name gets out to a new group of people. Lots of radio hosts and bloggers are open to author interviews.
6) Your Imagination & Creativity– This is the MOST IMPORTANT marketing tool. The key to good marketing is creativity. If you can come up with something unique, your audience will enjoy it, and your efforts will result in a bigger return.
Do you have any idea to share? What other marketing tools are out there?