Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more people and hopefully they will come to join your “inner circle.”
Here are a few ways you can take newsletter marketing to the next level:
1) Send an announcement about your new release, with the book cover and a link to your website, to your Alumni Association or college magazine. I know the U.C. Davis magazine will publish alumni news snippets. Many colleges have an alumni newsletter.
Cost: The cost of a stamp (or free, if you can email your announcement) and the time it takes to put together the news item.
Rewards: Exposure to thousands of graduates. Hopefully building your inner circle through those who check out your website and sign up for your personal newsletter.
2) Send an announcement about your new release to your church for publication in the church newsletter. Again, include a book cover and link to the website. Offer to host a book group/potluck at the church if enough people are interested.
Cost: The time it takes to put together the announcement and to possibly host a book group.
Rewards: Exposure to the entire church congregation. Hopefully some will join your personal newsletter list.
3) Approach a local bookstore or two about sending a newsletter or e-newsletter for you announcing that a local author has a new book out. You might get lucky and the bookstore might do this for free (especially an e-newsletter, if you are willing to do an in-store event) or you could offer to pay a little for the use of their newsletter contacts and time. It’s pretty likely they have had requests like this in the past, so they’ll know what do tell you. In Santa Rosa, we have an independent store, Copperfield’s Books, that’s very willing to work with authors to promote books. Check out what they do here: Copperfield’s Online
Cost: The time to put together the announcement and to possibly do an in-store event.
A fee of some sort for the newsletter exposure, if that is how the store operates.
Rewards: Your name and book title will go out in a newsletter to book lovers, and you might even get a chance to speak and sell books at the bookstore. Might get some personal newsletter sign-ups to expand your inner circle.
Can you think of other ways that you can take newsletter marketing beyond your immediate circle of influence?