Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 social media giant across all ages, but some of the others aren’t far behind. Pinterest was surprisingly popular for many age groups. I thought it was most popular with teens, but I was wrong.
I am supposedly in the age bracket that is most comfortable with social media, but even I am intimidated by all of the new online networks. I have my Facebook account and an active Twitter. I blog here. I do have a Pinterest that I don’t use much because it’s not my thing. But Instagram? Snapchat? Google+? Vine? Pheed? Reddit? And so many more. I am overwhelmed.
The best advice I heard about these social media sites is to just try them out. Create an account and watch what other people do on them. Follow some of the top accounts–maybe a favorite brand or two–and see what the experts do. Find some other authors and look at how they are using these new tools. Not every social media site will be useful for you, but if you don’t know what is out there you can’t know how you could use them to reach your audience. These networks are tools for you to add to your marketing tool belt. You should know how they work so you can use them when you need them.
I just started an Instagram account. I love all of the beautiful pictures I get to see and I look forward to the day when I feel confident enough with the site to start sharing my own. Instagram seems like an easier version of Pinterest to me. It’s very visual, but you don’t need to create boards and there’s less focus on crafting.
Have you stepped out beyond Facebook and Twitter?
Which social media sites have you tried? Are any of them useful to you as marketing tools?
Which social media tools are your favorites for marketing? Via @RachelLKent Click to Tweet.
Have you branched out beyond Facebook and Twitter to help you market your books? Via @RachelLKent Click to Tweet.