Blogger: Rachelle Gardner
If you’ve done any Facebook Live posts and paid attention to your traffic, you probably already have a good idea of how much more engagement you can get with FB Live versus other kinds of posts. This …
Your Social Media Persona
Blogger: Rachelle Gardner
As an author, whether you’re published or not, your social media persona is important. What kind of face are you showing to the world?
It’s not always easy to understand how we look to others. Sometimes we …
Social Media: Taking a Break
Blogger: Michelle Ule
Filling in for the traveling Mary Keeley–who needed to take a break from social media this week.
How do you take a break from social media without losing your momentum?
When I took a break last year …
Sausage
Blogger: Wendy Lawton
Last week a number of people reposted a meme on Facebook created by author Tony Aleo. It said: “When you buy a book from an author you’re buying more than a story. You are buying numerous hours …
Outrage Fatigue
Blogger: Wendy Lawton
Last week my colleague, Rachelle Gardner, blogged about not embarrassing ourselves online. Wise advice. I’m going to piggyback on her thoughts because just today I’ve counted no less that two dozen cringeworthy posts in my newsfeed.…
Should Voice Mail Die?
Blogger: Janet Kobobel Grant
What’s the most effective way to actually connect with a business entity nowadays? Apparently the answer isn’t voice mail. Both Coca-Cola and JPMorgan have abandoned voice mail in segments of their offices. You can read more …
Just Try It! Discovering New Social Media
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …
The Compleat Guide to Facebook Gentility
Blogger: Wendy Lawton
I once read that the Age of Gentility ended with the close of WWI. Social historians note that the increasing effect of commerce and commercialism forever changed manners and expectations. I have an extensive collection of bound …
My Facebook Life
Blogger: Wendy Lawton
I’ve had more than one local friend mention how wonderful my life seems to be. I always chuckle and say, “Oh, that’s just my Facebook life, edited for consumption by strangers.”
Then this week one of my …
Unplugged
Blogger: Wendy Lawton
We expend many words encouraging writers to build their social media platform, develop a Facebook following, Twitter appropriately, explore Pinterest, Goodreads and many other online media. You’re supposed to have a knockout website and maybe even a …