by Janet Kobobel Grant
“Badges? We don’t have no badges. We don’t need no badges. I don’t have to show you no stinkin’ badges!” is a portion of a bandito’s dialogue from the 1948 movie, “The Treasure of Sierra Madre.” …
Marketing & Publicity
What’s the Difference Between an Influencer and a Street Team Member?
By Janet Kobobel Grant
Authors, especially new authors, often struggle to figure out the difference between an influencer and a street team member. Let alone puzzle through the best way to ask either person to help promote your upcoming book.…
What’s the Difference Between an Influencer and a Street Team Member?Read More
One Million Titles
Blogger: Rachelle Gardner
We know you probably get tired of talking about platform… about building those mailing lists, and engaging on social media, and connecting with your audience. But it has never been more important that you do those things. …
Book Marketing Trends
Blogger: Janet Kobobel Grant
I’ve been visiting a number of publishing houses lately, often accompanied by one of my clients. Brainstorming content, strategic career planning, and marketing plans took center stage in most of our meetings.
These sessions prove endlessly …
Meaningful Marketing
Blogger: Janet Kobobel Grant
Authors often wonder what marketing materials they can ask their publishing house to create for them. A list of suggestions for new titles appears below for both physical events and online marketing.
Let me add that …
Can I Skip the Platform but Still Get on the Train?
Blogger: Rachelle Gardner
Dear Rachelle,
I’m submitting my first non-fiction book proposal, and I am wondering if the absence of a platform dooms a proposal to rejection. I am confident in the quality and the relevance of my book, but …
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Book Cover Savvy
Blogger: Janet Kobobel Grant
Let’s say you are scheduled to give a major message to a Colosseum-sized audience. A speaking coach offers to help you to put your best foot forward. Would you accept the offer?
I’m pretty sure you …
I Didn’t Sign Up For This
Blogger: Rachelle Gardner
I don’t know a single writer whose publishing dreams included being a full-time marketer for their books.
The writing and publishing dream usually includes visions of spending several hours a day at the laptop, sending manuscripts off …
The Author Bio Part 2: The Four W’s
Blogger: Kathleen Y’Barbo
Janet here: Yes, I am back from my nomadic existence as a fire evacuee. Thanks to all of you for your prayers during the disastrous fires Northern California experienced earlier this month. While I’m safely ensconced in …
Author Bio–It’s All About Me
Blogger: Kathleen Y’Barbo
Today is normally Janet’s day to blog. We are grateful to have Kathleen step in once again. Her marketing expertise has stood us in good stead many a time, especially during this fire. (Wendy’s picture shows because …