A full-service literary agency that focuses on books for the Christian market.
Who is your book for?
While this isn’t intended to be a trick question, the quizzical looks that I often receive from writers during pitch sessions suggest otherwise.
After a few moments of chin-tapping or staring into space, here are …
Eight Questions to Get to Know Your Audience BetterRead More
Recently I wrote about slowing down, resting, and not getting so caught up in the machine of platform building. (I know: it’s a conundrum. We have to do it, but there are times that wholeheartedly pursuing it fractures our hearts). …
Let’s have a quick talk about influencers, which too many writers ignore in the search for social media platform.
Social media platform consists of the total number of people who follow you on the various social media like Instagram, Facebook, …
Marketing your book is difficult, and it’s hard to discover your unique marketing pathway.
There’s a familiar Old Testament story about David and Saul that struck me. David is ready to face the giant Goliath, so he slips on the …
“Duck and Cover.”
This was the name of a 1950’s animated movie featuring “Bert the Turtle” and he taught American school-age children how to respond to a nuclear bomb attack. Bert the Turtle taught the kids to drop to …
Surviving the Threat of Social Media Nuclear MeltdownRead More
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
Blogger: Wendy Lawton
A few years ago I talked about what a writer needs to do while he or she waits for publication. I thought of it again while I was in Minnesota recently, stressing how important it is to …
Blogger: Rachelle Gardner
As an author, whether you’re published or not, your social media persona is important. What kind of face are you showing to the world?
It’s not always easy to understand how we look to others. Sometimes we …
Blogger: Wendy Lawton
As I looked around the Monterey Plaza ballroom and watched our Books & Such clients at our client retreat talking and networking, I found myself realizing that one thing almost all our clients share is a sense …
Blogger: Rachelle Gardner
A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online …
