Let’s have a quick talk about influencers, which too many writers ignore in the search for social media platform.
Social media platform consists of the total number of people who follow you on the various social media like Instagram, Facebook, …
social media
What is your marketing slingshot?
Marketing your book is difficult, and it’s hard to discover your unique marketing pathway.
There’s a familiar Old Testament story about David and Saul that struck me. David is ready to face the giant Goliath, so he slips on the …
Surviving the Threat of Social Media Nuclear Meltdown
“Duck and Cover.”
This was the name of a 1950’s animated movie featuring “Bert the Turtle” and he taught American school-age children how to respond to a nuclear bomb attack. Bert the Turtle taught the kids to drop to …
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Platform–A Snarky Commentary
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
While U Wait
Blogger: Wendy Lawton
A few years ago I talked about what a writer needs to do while he or she waits for publication. I thought of it again while I was in Minnesota recently, stressing how important it is to …
Your Social Media Persona
Blogger: Rachelle Gardner
As an author, whether you’re published or not, your social media persona is important. What kind of face are you showing to the world?
It’s not always easy to understand how we look to others. Sometimes we …
Wanted: Appropriate Filters
Blogger: Wendy Lawton
As I looked around the Monterey Plaza ballroom and watched our Books & Such clients at our client retreat talking and networking, I found myself realizing that one thing almost all our clients share is a sense …
Is Blogging Necessary for Authors?
Blogger: Rachelle Gardner
A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online …
Social Media: Taking a Break
Blogger: Michelle Ule
Filling in for the traveling Mary Keeley–who needed to take a break from social media this week.
How do you take a break from social media without losing your momentum?
When I took a break last year …
Where to Find Readers
Blogger: Wendy Lawton
If you’ve known me for long I’m sure you’ve heard me whine about writers who spend their social media energy connecting with other writers. I keep ranting “go to your readers, not your writing friends.” But of …