‘Tis the season of the writers conference, both in-person and virtual. Perhaps you’ve just attended one, and you feel as if a mountain of useful information has been placed in your lap. You’re thrilled to have it, it’s what you …
social media
Billboard versus Community
Did you know that one of the keywords that pops up more frequently than many other felt needs is community? Relatable, shared-value, safe community is a heart-longing, even if unexpressed or resisted.
A high percentage of writers are introverts, …
A Dozen Best Things About Being a Writer in 2023
Too often we talk about how tough the writing world is these days. Today let me turn the tables and talk about some of the best things about being a writer today in 2023.
A Dozen Best Things About Being
…
Threads is Here! Is it Right for You?
Last week, Meta, the parent company of Facebook and Instagram, introduced a new platform, Threads. Perhaps you noticed fellow authors or influencers posting this unique-looking background to their Instagram newsfeeds or stories, and you’ve been wondering what it’s all about.…
Eight Questions to Get to Know Your Audience Better
Who is your book for?
While this isn’t intended to be a trick question, the quizzical looks that I often receive from writers during pitch sessions suggest otherwise.
After a few moments of chin-tapping or staring into space, here are …
Eight Questions to Get to Know Your Audience BetterRead More
Platform vs. Influencers
Let’s have a quick talk about influencers, which too many writers ignore in the search for social media platform.
Social media platform consists of the total number of people who follow you on the various social media like Instagram, Facebook, …
Surviving the Threat of Social Media Nuclear Meltdown
“Duck and Cover.”
This was the name of a 1950’s animated movie featuring “Bert the Turtle” and he taught American school-age children how to respond to a nuclear bomb attack. Bert the Turtle taught the kids to drop to …
Surviving the Threat of Social Media Nuclear MeltdownRead More
Platform–A Snarky Commentary
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
While U Wait
Blogger: Wendy Lawton
A few years ago I talked about what a writer needs to do while he or she waits for publication. I thought of it again while I was in Minnesota recently, stressing how important it is to …
Wanted: Appropriate Filters
Blogger: Wendy Lawton
As I looked around the Monterey Plaza ballroom and watched our Books & Such clients at our client retreat talking and networking, I found myself realizing that one thing almost all our clients share is a sense …