By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
social media
While U Wait
Blogger: Wendy Lawton
A few years ago I talked about what a writer needs to do while he or she waits for publication. I thought of it again while I was in Minnesota recently, stressing how important it is to …
Your Social Media Persona
Blogger: Rachelle Gardner
As an author, whether you’re published or not, your social media persona is important. What kind of face are you showing to the world?
It’s not always easy to understand how we look to others. Sometimes we …
Wanted: Appropriate Filters
Blogger: Wendy Lawton
As I looked around the Monterey Plaza ballroom and watched our Books & Such clients at our client retreat talking and networking, I found myself realizing that one thing almost all our clients share is a sense …
Is Blogging Necessary for Authors?
Blogger: Rachelle Gardner
A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online …
Social Media: Taking a Break
Blogger: Michelle Ule
Filling in for the traveling Mary Keeley–who needed to take a break from social media this week.
How do you take a break from social media without losing your momentum?
When I took a break last year …
Where to Find Readers
Blogger: Wendy Lawton
If you’ve known me for long I’m sure you’ve heard me whine about writers who spend their social media energy connecting with other writers. I keep ranting “go to your readers, not your writing friends.” But of …
Does Social Media Leave Us Over-Exposed?
Blogger: Rachelle Gardner
Lately I’ve had several conversations with people wondering about the value of social media. There are so many upsides, but we wonder… do the disadvantages outweigh the benefits?
♦ I’ve heard people joke about their perfect yet …
What Not to Share
Blogger: Wendy Lawton
I cringe when I see authors sharing inappropriate or proprietary information on social media or with friends. I know many argue for having nothing to hide but in business (and as published authors, we are businesspeople) that …
Use Content Marketing to Grow Your Following
Blogger: Rachelle Gardner
I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers).
While writers …