Blogger: Janet Kobobel Grant
You’ve probably dismissed Pinterest if: 1) you’re a guy; 2) you’re not lured in by eye candy; 3) you don’t think it’s utilitarian. New data indicate you might want to reevaluate.
Pinterest was launched five years …
Just Try It! Discovering New Social Media
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …
State of the Digital World 2013
Blogger: Janet Kobobel Grant
Digital Book World, which takes place in New York City every January, becomes a more significant bellwether for publishing trends every year. I’ve been collecting insights from this year’s event to help us stay on top …
Social (media) Anxiety
Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
How Successful Are You at Connecting with Your Reader?
Blogger: Janet Kobobel Grant
Why You Must Make It Personal
Part 1 of 2
Last week, Rachelle did a three-part series on what writers, publishers and agents can learn from Kodak’s failure to stay out of bankruptcy. One of her …
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