On my last post, I wrote about how one of the best ways to build your platform is to concentrate on one social media space and learn it well. In 2020 and 2021, that platform for me is Instagram. …
What is your marketing slingshot?
Marketing your book is difficult, and it’s hard to discover your unique marketing pathway.
There’s a familiar Old Testament story about David and Saul that struck me. David is ready to face the giant Goliath, so he slips on the …
Platform–A Snarky Commentary
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
Just Try It! Discovering New Social Media
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …