Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
The internet is not only a powerful research tool, but it also provides a nearly instant connection with the entire world. Isn’t that a marketer’s dream? The question is, how can we use this tool effectively? Here are some of my recommendations.
The Huffington Post reported these statistics on Twitter for 2010:
- Twitter now has 105,779,710 registered users.
- New users are signing up at the rate of 300,000 per day.
- 180 million unique visitors come to the site every month.
- Twitter users are, in total, tweeting an average of 55 million tweets per day.
- Twitter’s search engine receives around 600 million search queries per day.
To view the original blog post (with more stats), click here: http://huff.to/huffington-twitter-stats
Just think, if you could get a fraction of those people to follow you and re-tweet your tweets about your book, you could reach a huge number of new readers.
I am not a twitter expert, but I assume re-tweeting and commenting intelligently (using the @) on tweets by popular “tweeters” who are tweeting on topics similar to what is covered in your book could help you build your tweet-base. When someone re-tweets or comments with an @ to one of the people I’m following, I can see that person’s name and can click through to see if I want to follow that new tweeter. If the person is clever or thought-provoking, I usually will check them out. By directing your tweets, re-tweets and comments, you can use Twitter as a tool to build your audience and to sell your books. Make each tweet count!
Have any of you had success with directing your re-tweets and comments to build your tweet following?
Here are some Facebook statistics taken from Facebook’s page:
- More than 500 million active users.
- 50% of active users log onto Facebook in any given day.
- Average user has 130 friends.
- People spend more than 700 billion minutes per month on Facebook.
Facebook is BIG place to connect with readers. It allows for a more personal connection with your “friends.” A fan or reader wants to be your friend, so the ability to see your pictures and hear what’s happening in your life is important. When you share book news on Facebook, be sure to take advantage of the “personal” connection and write to those fans as though they are friends or neighbors. Keep it professional, of course, but match your tone to the medium you’re using to connect with the readers. Facebook “helps you connect and share with the people in your life;” so let those Facebook friends be “people in your life.”
Blogging is also a great way to connect with readers and to build your credibility, but you usually need to use Twitter or Facebook to drive traffic to your blog. Blogs don’t market themselves, but by being smart with the tags on your blog posts, you can take advantage of search engine searches to do some of the work for you.
I want to stress once again that you need to remain professional online. Connect with your reader-friends on Facebook; Tweet with purpose; and blog to connect with readers and to build credibility–but do all these things with discernment! You don’t need to share everything with everyone.
Here are a couple of questions for you:
How else do you use the internet to market your book or your name? (Web page?)
What internet tool(s) are you most successful with?