This summer, a marketing trend gained popularity on Threads. Today, we’re going to talk about it: pity marketing.
Pity marketing has been around for a while. If you grew up in the 80’s, you may remember several humanitarian organizations that
…marketing
Self or Trad: What Do They Share in Common?
Self or Trad: What do they share in common? Great question.
We’ve seen an undeniably radical increase in writers choosing self-publishing. Why? Innovations in technology, access to higher quality materials and options, and the shrinking of traditional publishing slots that …
Marketing and Madness
Marketing and madness don’t have to be synonymous. Platform-building is not pedestal-building. Creativity and compassion can steer marketing honorably.
Last week, Wendy Lawton revisited a blog post from a year in which authors were scrambling to figure out how to …
This Tool Sets You Up for a Successful Book Launch!
Book launches can be exciting – and nerve-racking! You’ve spent so much time thinking, writing, giving up sleep, neglecting your housework, and eating too many snacks. But you finished the book, your cover looks fantastic, and you made sure that …
This Tool Sets You Up for a Successful Book Launch!Read More
Billboard versus Community
Did you know that one of the keywords that pops up more frequently than many other felt needs is community? Relatable, shared-value, safe community is a heart-longing, even if unexpressed or resisted.
A high percentage of writers are introverts, …
Four Measures to Self-Audit Your Author Brand for Consistency
If you are a writer actively pitching your novel or non-fiction, but you still dabble in children’s books, and you’re feeling the hankering to ramp up your YouTube channel, is it helpful or harmful to broadcast all your creative outlets …
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Write-to-Video: 10 Ideas & Solutions to Create Captivating Video Content For Your Audience
A few weeks ago, I decided to record a video of myself making a potato, corn and poblano pepper chowder. I channeled my inner-Millennial and sourced the recipe ingredients from my local farmers market. I roasted those poblanos and let …
Write-to-Video: 10 Ideas & Solutions to Create Captivating Video Content For Your AudienceRead More
Three SIP Activities for Writers
Your first question may be: What is SIP? It stands for Shelter in Place, a term we didn’t even think about three months ago. These SIP activities are suggestions which may strengthen our writing but are also distracting and …
The Writing Food Truck Race
blogger: Cynthia Ruchti
You’re in a writing food truck race. Were you aware of that already? If you are, how’s it going? Sales good? Lines of customers waiting for your burgers? Media attention? Images of your food truck and burgers …
