Blogger: Rachel Kent
As I mentioned last Friday, publishing houses set up marketing plans for each book they publish. The books are assigned a budget and all of this financial planning goes back to the publishing committee meeting that the publisher had before offering a contract.
The marketing team puts together the plan and often will send a copy to the author to look over. If you don’t see a plan, it’s fine to ask your agent to check for you. It’s important to know what the publisher plans to do so that you can spend your marketing money in a way that complements their spending and efforts aren’t duplicated.
Also, be sure to inform the publishing house of what you are planning to do to market your book. An email is typically sufficient, but occasionally it’s a good idea to have a phone call with the marketing representative assigned to your book to discuss timing and specifics.
Publishing houses like to focus their marketing money on national campaigns. They are trying to reach the most people nationwide so advertisements will be done on a broad scale. I’ve heard a marketing department representative say that it’s the author’s job to let his or her own following know about new releases and promotions and it’s the publisher’s job to help grow that following by finding new readers.
Occasionally, you might find a marketing idea that you believe could really pay off but it’s either too large or too expensive for you to take on yourself. It’s sometimes okay to ask the publishing house to consider helping with or funding a marketing idea, but you need to keep in mind that the funding for that idea is being taken away from the other marketing the publisher had planned. A certain amount of money has been set aside to market your book, and very rarely will the publisher add to the budget that has been assigned. Be sure to carefully consider these requests and talk with your agent first.
What publisher marketing do you think is the most effective? Magazine ads? Online ads with Facebook or Twitter? Newsletters? Postcards?
I like the Family Fiction e-newsletter that comes to my inbox. I learn about a lot of great new releases that way.
Just for fun: If you could have your book displayed anywhere in the world where would you pick?
More on marketing–what pub houses aim to do for your book. Via @RachelLKent from Books & Such Lit. Agency. Click to Tweet.
Tips on working with a pub house to set up marketing for your book. Via lit agent @RachelLKent Click to Tweet.