Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Does your book involve a topic that certain groups of people might be interested in? For example, two Books & Such clients have novellas releasing in a collection called A Log Cabin Christmas Collection. Through a little online research, one of the authors found a log cabin society so she plans to send a note to the society when the book releases.
Another Books & Such client has historical books releasing that are set in a town that still exists today. She has visited the town and has done on-site publicity for her books. In this case, the town is one interest group. I don’t know about you, but I love finding books set where I live! Francine Rivers and Lori Wick both have books set in and around Santa Rosa, and I enjoyed reading them very much.
So here is my marketing suggestion for you: Take a close look at your book. List the main topics, settings, and themes. Do some online research to locate interest groups relating to any of those items. Put together a different letter for each group, emphasizing the connection between your book and that group.
Cost: Time and possibly postage if you can’t email your letter.
Rewards: Getting news of your book to people who have something in common with the story or topic.
Take it to the next level: Offer to do a Skype interview with the group or offer to send bookmarks or signed bookplates. Think of some way to personalize the note you are sending to encourage book sales and exposure.
So, what interest groups are out there that might be interested in your book or work-in-progress?