Blogger: Rachel Kent
We all use the internet for marketing these days. It’s the way to reach a large audience with relatively little trouble or expense. I have listed some free and inexpensive marketing ideas in a blog post before, but this time I’d like to give you some tips on how to market successfully online.
- Target the appropriate audience. If your Facebook friend list is mostly all writers and publishing professionals, this isn’t the place to put in the marketing time and energy–unless you are writing a book for writers. Pay for a targeted ad for your audience or market to your fan/professional page instead of your personal page.
- Always research the rules for contests on the site(s) you are using before hosting one. These rules do change frequently, so don’t assume that they are the same as the last time you held a contest or drawing.
- Review the CAN-SPAM Act before sending any email newsletters or email updates. The penalty can be as much as $16,000 (!!!!) per each email in violation, so it’s not worth the risk. Here is the link to the FTC page: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
- Personalize your posts. If you are going to post a picture of a book, jazz it up a little. Be in the picture, too, or have your pet in the photo. Or at least have the book in a fun location–like with flowers or a fancy tea set. I am guilty of trying to keep the personal out of posts and this can make a post less appealing. More people will share or re-tweet a personalized post.
I hope these tips are helpful! Please share any useful marketing tips that you might have, too!