By Wendy Lawton
A few conundrums in our industry have caused my brow to furrow a little more of late. No, I’m not worrying about them, but I am seeing some trends that bear watching. As you know, the author …
Business of writing
What to Ask Your Marketing Team
by Janet Kobobel Grant
Most authors–sometimes even established authors–don’t know what to ask their marketing team. We’re talking about the people who will promote your book.
One of my clients, Judy Douglass, is headed to a visit with her publishing …
Setting Goals for Your Writing Career
By Wendy Lawton
As agents, we often talk about our roles in career planning. That is often misunderstood. There are aspects in our control and aspects completely out of our control. Let me list a few of those:
Goals within
…
Marketers and Publicists: What’s the Difference
by Janet Kobobel Grant
An aspect of publishing that’s often a puzzle to authors is the difference between marketers and publicists. Since you’ll encounter both when it’s time to start promoting your book, understanding the difference can help you to …
A Way to Sell Your Book That Authors Often Miss
by Janet Kobobel Grant
Often missing from the list of ways authors can sell their books is one that costs you nothing. I’m not talking about setting up a book signing at a bookstore or other venue (although that can …
Proposal Prep: Your Bio
by Janet Kobobel Grant
Lately I’ve been preparing a lot of proposals to send to editors, which has sent my mind spinning around the areas I see where authors tend not to strut their best stuff. Part of the proposal …
Proposal Prep: The Competition Section
by Janet Kobobel Grant
After a client submits his nonfiction proposal to me, I suspect he thinks I’ll have that baby in the hands of an editor within the hour. Not exactly. Before that big event occurs, I’ll take a …
The Art and the Industry
Blogger: Rachelle Gardner
I watched a YouTube video from 2016 that featured Pharrell Williams giving a Masterclass with music students at NYU. The thing that’s really neat about this clip is that it captures the moment recording artist Maggie Rogers…
I Don’t Need No Stinkin’ Platform
by Janet Kobobel Grant
“Badges? We don’t have no badges. We don’t need no badges. I don’t have to show you no stinkin’ badges!” is a portion of a bandito’s dialogue from the 1948 movie, “The Treasure of Sierra Madre.” …
The Reality Month
By Wendy Lawton
January– the month after a glut of holidays and the temporary cessation of work. Anyone finding it hard to get back into the swing of things? Back to reality? I wrote about this a few years back …