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Books & Such Literary Management

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Kathleen Y'Barbo

MARKETING MATTERS: ACFW Wrap-Up

September 25, 2009 //  by Kathleen Y'Barbo//  7 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather:  A chilly 68 degrees!

Last week I joined 500+ others at the annual American Christian Fiction Writers conference in Denver. Those who were there know what a worthwhile event …

MARKETING MATTERS: ACFW Wrap-UpRead More

MARKETING MATTERS: Beyond the Big Splash; How to Give Your Book Serious Shelf Life

September 18, 2009 //  by Kathleen Y'Barbo//  2 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Rainy and warm–fall’s coming!

Congratulations! You’re published! Likely your publishing house began planning for publicity and marketing months–or even a year–before the book’s release. At Books & Such, we …

MARKETING MATTERS: Beyond the Big Splash; How to Give Your Book Serious Shelf LifeRead More

MARKETING MATTERS: Conference Publicity 101

September 11, 2009 //  by Kathleen Y'Barbo//  7 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Next week Christian novelists will converge on Denver for the  American Christian Fiction Writers annual conference. While this meeting of the authors will be part-business and part-pleasure for most, there …

MARKETING MATTERS: Conference Publicity 101Read More

MARKETING MATTERS: The Words of Their Mouths

September 4, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger:   Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Cold front brought the high temp down to 91…brrr!

Word of mouth is still the most effective way to reach readers. If you haven’t read Tribes, I suggest …

MARKETING MATTERS: The Words of Their MouthsRead More

MARKETING MATTERS: How High Do You Bounce?

August 28, 2009 //  by Kathleen Y'Barbo//  3 Comments

Blogger:     Kathleen Y’Barbo, Publicist

Location:   The Woodlands, Texas PR Office

Weather:    Typical Texas sun/rain/sun

“Success is not how high you reach; success is how high you bounce when you hit the bottom.” General Patton

Have you had to bounce yet? …

MARKETING MATTERS: How High Do You Bounce?Read More

MARKETING MATTERS: Blog All About It

August 21, 2009 //  by Kathleen Y'Barbo//  18 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: HOT!

Calling all bloggers! We who seek to publicize books love you! Those who write books should be busy making connecting with those who blog. Why? Let me count …

MARKETING MATTERS: Blog All About ItRead More

MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!

August 14, 2009 //  by Kathleen Y'Barbo//  4 Comments

Blogger:  Kathleen Y’Barbo

Location: The Woodlands, Texas PR Office

Weather: Warm and Steamy!

Freebies, promos, and giveaways! The buzz on writers’ loops abounds with ideas for promotional items and makes it seem as though any author who hasn’t paid to …

MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!Read More

MARKETING MATTERS: Beach Reads

August 7, 2009 //  by Kathleen Y'Barbo//  Leave a Comment

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Hot!

It is HOT in Texas! Even as I type this, which is well past time when the temperatures should be tolerable, it is still too steamy to enjoy …

MARKETING MATTERS: Beach ReadsRead More

MARKETING MATTERS: Cover Flats

July 31, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Texas summer…what can I say?

I’m moving soon. It’s one of those cross-town moves where, on first blush, I should be able to accomplish the feat without a major …

MARKETING MATTERS: Cover FlatsRead More

MARKETING MATTERS: Tackling Twenty Questions About the Author, Part 2

July 24, 2009 //  by Kathleen Y'Barbo//  3 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Still 100 degrees, but it’s finally raining— at least a little!

For those of you whose books are on the shelves, you know what filling out an author questionnaire …

MARKETING MATTERS: Tackling Twenty Questions About the Author, Part 2Read More

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