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Books & Such Literary Management

A full-service literary agency that focuses on books for the Christian market.

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Kathleen Y'Barbo

MARKETING MATTERS: Tackling Twenty Questions in The Author Questionnaire

July 17, 2009 //  by Kathleen Y'Barbo//  5 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: A chance of rain–we hope!

If you’ve been following along with us over the past few weeks, you should have a one-line bio and a three-hundred word masterpiece that …

MARKETING MATTERS: Tackling Twenty Questions in The Author QuestionnaireRead More

MARKETING MATTERS: 4 Ws and a Three-Hundred-Word Bio

July 10, 2009 //  by Kathleen Y'Barbo//  7 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: STILL HOT!

The past two weeks we’ve been talking about author bios. First came the one-line summary, and then, last week, I challenged authors to answer questions I called …

MARKETING MATTERS: 4 Ws and a Three-Hundred-Word BioRead More

MARKETING MATTERS: The Author Bio, Part 2

July 3, 2009 //  by Kathleen Y'Barbo//  5 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Heat wave!

WOW! I read some fabulous one-sentence bios in response to last week’s challenge. So many of you have shown your ability to craft a sentence full of …

MARKETING MATTERS: The Author Bio, Part 2Read More

MARKETING MATTERS: The Longest Day and Other PR Hooks

June 19, 2009 //  by Kathleen Y'Barbo//  4 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: Books & Such PR Office, The Woodlands, Texas

Weather:  HOT!

Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It …

MARKETING MATTERS: The Longest Day and Other PR HooksRead More

MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 3

June 12, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: HOT!

Success Is in the Details: The Basics of Conducting a Book Signing

Finally! The day of the signing has arrived. You’ve feasted on a hearty breakfast–or settled your …

MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 3Read More

MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2

June 5, 2009 //  by Kathleen Y'Barbo//  1 Comment

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Warm and sunny

Part 2 – Planning and preparation
Imagine the perfect book signing. You, the author, arrive to find the line of adoring fans snakes around the building …

MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2Read More

MARKETING MATTERS: The Good, The Bad, and the Better Book Signings, Part 1

May 29, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Warm and sunny

Part 1 -What makes a good signing?

Book signings! Love ’em or hate ’em? What unpublished author doesn’t dream of long lines and cramped wrists as …

MARKETING MATTERS: The Good, The Bad, and the Better Book Signings, Part 1Read More

MARKETING MATTERS: Idol Eyes–What American Idol Can Teach Us About Capturing Readers’ Attention

May 22, 2009 //  by Kathleen Y'Barbo//  7 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Unseasonably cool and dry

As I type this, “American Idol” has come to its season’s conclusion. Glittering confetti showered screaming crowds as millions looked on. When voting closed on …

MARKETING MATTERS: Idol Eyes–What American Idol Can Teach Us About Capturing Readers’ AttentionRead More

MARKETING MATTERS: Readers Not Runners

May 15, 2009 //  by Kathleen Y'Barbo//  6 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Sunny and warm

Ask any publicist what the goal of a book campaign is, and he or she will tell you it is to sell books. And who buys …

MARKETING MATTERS: Readers Not RunnersRead More

MARKETING MATTERS: Building an Email List

May 8, 2009 //  by Kathleen Y'Barbo//  8 Comments

Blogger: Kathleen Y’Barbo

Location: The Woodlands, Texas PR Office

Weather: Warm and humid

Newsletters, e-blasts, and blog tours-oh,my! Is it just me, or does it appear that more and more promotional items are arriving every day in our In-boxes?

Savvy …

MARKETING MATTERS: Building an Email ListRead More

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