Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Calling all bloggers! We who seek to publicize books love you! Those who write books should be busy making connecting with those who blog. Why? Let me count the ways:
1. Bloggers reach a diverse audience in a specific area. While some blogs are dedicated to writing, to reading, and to all sorts of things related to the business of publishing, other blogs are about raising kids, growing flowers, and making art, just to name a few. Consider your book’s topic. If it’s a novel, does the protagonist have a career that might lend itself to an area of blogging? If so, think about targeting bloggers in that area. Make a list of topics you cover in your nonfiction book and search out blogs that focus on those topics.
2. Blog tours are a simple way of stretching your publicity dollars. How does a blog tour work? There are as many variations as there are things to blog about. One simple form of a blog tour has the author emailing a press release with photo and interview to a pre-determined list of bloggers. Some schedule blog posts to appear all at once or sequentially over a week’s time while other types of tours are less concerned with when a post appears. Often participants will offer a free book for the blogger or as a give-away. Sometimes the author will agree to “appear” on the blog in the form of some sort of interview session or may “visit” the blog during the period the post is up so as to draw readers who might want to interact with their favorite author.
3. Blogging is a great way to create your own platform and thus broaden your publicity base. For example, Dawn Meehan began her writing career as a mom who blogged in Because I Said So about life with a mini-van full of kids. Her blogging led to guest spots on television and a significant book deal. Margaret McSweeney reaches many with her Pearl Girls blog. Sometimes authors or industry-types gather in groups to take turns blogging. Our own Books & Such blog is a grand example of this as is the Novel Matters blog and Novel Journey.
So, have I inspired you to pay more attention to what blogging and bloggers can do for your publicity? I hope so! Now, tell me how you have incorporated blogging into your publicity plan.