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Books & Such Literary Management

A full-service literary agency that focuses on books for the Christian market.

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    • Our Agents
    • Our Behind-the-Scenes Staff
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Kathleen Y'Barbo

MARKETING MATTERS: Top 3 Cost-Effective Essentials for Telling the World About Your Book

February 18, 2009 //  by Kathleen Y'Barbo//  Leave a Comment

Blogger: Kathleen Y’Barbo

Location: The Woodlands, Texas Publicity Office

Weather: Rainy and 65 degrees

Welcome to your weekly publicity blog post!

With money tight and book launches often done on ever-shrinking budgets, I’m often asked what authors should be doing …

MARKETING MATTERS: Top 3 Cost-Effective Essentials for Telling the World About Your BookRead More

MARKETING MATTERS: Networking for Newbies

February 11, 2009 //  by Kathleen Y'Barbo//  3 Comments

Blogger: Kathleen Y’Barbo

Location: PR Office, The Woodlands, Tex.

Are you Twittering yet? I certainly hope so!

That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …

MARKETING MATTERS: Networking for NewbiesRead More

MARKETING MATTERS: Five Top Tips for Twitterific PR

February 4, 2009 //  by Kathleen Y'Barbo//  7 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: PR Office, The Woodlands, TX

Weather: 62 degrees and sunny

Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …

MARKETING MATTERS: Five Top Tips for Twitterific PRRead More

Marketing Matters: Twittiquette – How to Avoid Fleeing Followers

January 28, 2009 //  by Kathleen Y'Barbo//  Leave a Comment

Blogger: Kathleen Y’Barbo

Location: PR Office, The Woodlands, TX

Weather: 37 degrees, cloudy

For those few of you who haven’t heard, Twitter is one of the fastest growing social networking sites on the Internet. Nielson Online predicts the number of …

Marketing Matters: Twittiquette – How to Avoid Fleeing FollowersRead More

MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or Less

January 21, 2009 //  by Kathleen Y'Barbo//  5 Comments

Publicize your book in 15 minutes or less? Yes!

Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:

1. Set up a Google alert for your name, your book title, and …

MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or LessRead More

A Day in the Life of a Literary Agency’s Publicist

January 14, 2009 //  by Kathleen Y'Barbo//  4 Comments

“A public relations professional is part business manager, part sociologist, part cheerleader, and part confessor, and part pit bull.” Lucas Westcoat, Waggener Edstrom, Seattle, WA

Two years ago, I began discussions with agent Janet Grant regarding what was to become …

A Day in the Life of a Literary Agency’s PublicistRead More

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