Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Cold front brought the high temp down to 91…brrr!
Word of mouth is still the most effective way to reach readers. If you haven’t read Tribes, I suggest you snag a copy and read it with a highlighter handy. Generating buzz is an ongoing exercise of interacting with those who already have read your books and reaching those who as yet have not.
If you have $3000 to spend, by all means do as Wendy Lawton recently suggested and invest in an amazing website. Kelli Standish at Pulsepoint Designs, did mine, and I’m thrilled with the results. I’m already getting emails from new and prospective readers, and the site’s only been up a short time. Be sure to include features that will not only lead visitors to your books but also will cause them to return.
How do you do that? Fresh content. The best and easiest way is to use social media (Facebook, Twitter, etc.) to bring updates to the site. Blogging will also bring new readers, but I would suggest you employ the Trifecta of blogging principles: write often, write concisely, and write about something of interest to your readers. Sounds simple. It’s not. It is, however completely free in most cases, and can bring a much needed zing to your campaign.
By far, mailings are the most costly publicity choice (outside of paying a publicist, that is). Books can go out media mail only if nothing else is in the envelope. If you’re sending a letter or some other sort of publicity materials, you will end up with a more costly rate.
Many blog tours require books be mailed to bloggers for contests. Interviews on radio or television also likely include free books for the interviewer and listeners.
Benefit vs. the cost is always the big question. Unfortunately, there is no hard-and-fast formula for getting people to talk about-and buy-your book.
Have you ever created a marketing budget for one of your book’s? What elements did you weigh in choosing where the money would go?