Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before …
MySpace
MARKETING MATTERS: Blogging Your Brand and Other Internet Ideas
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Low 80s and sunny
Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many …
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MARKETING MATTERS: Networking for Newbies
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, Tex.
Are you Twittering yet? I certainly hope so!
That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …