Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Does your book involve a topic that certain groups of people might be interested in? For example, two Books & Such clients have novellas releasing in a collection …
marketing
Mail Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Here are three easy ways to market your book using mail: either email or snail mail.
1) Only use personalized stamps with your latest book cover on them. …
Book Marketing Basics: Simple Ideas for You
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some ideas for you! I’m going to spend …
The “Why” and “How” Question
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
I want today to feel like a Friday free-for-all, so opening this comment section up for you after I describe what I see as the most important “why” …
The “What” Questions of Proposal Writing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Today is “what” day. These are the “what” questions you should ask before starting in on a new proposal.
The first question is: What do books in this …
Taking Advantage of the Times: Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
The internet is not only a powerful research tool, but it also provides a nearly instant connection with the entire world. Isn’t that a marketer’s dream? The question …
Broken Things: E-books
Blogger: Wendy Lawton
Location: Old New Castle, Delaware
E-books seem to have reached the tipping point. It’s all anyone’s been talking about lately. If you read our blog you know that I was a Kindle early-adopter. I’m crazy about my
A Guide to Proposals: Lesson 4
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Your Platform and Marketing Section
I know I touched on this yesterday, but I’d like to take a more in-depth look at what it means to have a …
Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s Bio
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound …
Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s BioRead More
MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your Books
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Chilly and wet
Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, …
MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your BooksRead More