Blogger: Michelle Ule
Filling in for Wendy Lawton who is out of the office.
Yesterday I discussed ideas about how to investigate book marketing conditions before you start writing from the comfort of your own home.
Today I’m taking you …
marketing
A Marketing Trick and a Giveaway
Blogger: Rachel Kent
Author Diane Stortz is a Books & Such client with a lovely new release, Words to Dream On: Bedtime Bible Stories and Prayers. It is a storybook Bible with delightful illustrations (by Diane Le Feyer) and …
Endorsements Start Before the Contract
Blogger: Rachel Kent
You finalized a contract for a new book and your publisher comes to you to ask you for a list of endorsers to send books to. Who are you going to have them approach about endorsing your …
How to get to “yes”
Blogger: Janet Kobobel Grant
I recently discovered the #1 hardback New York Times best-seller, Humans of New York. The author, Brandon Stanton, began the book quite without a plan to create a book. He was new to NYC, didn’t …
Marketing Tips for Facebook
Blogger: Rachel Kent
I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!
1) You have just …
Making the most of your influencer copies
Blogger: Rachel Kent
Typically, when your contracted manuscript is a few months from publication, the publisher will send out influencer copies to a list of recipients that you’ve compiled. It’s usually between 25 and 100 people. The books go out …
Published Author Seeks Readers
Blogger: Wendy Lawton
Part 2 of 2: Going At It Backwards
So what’s backward about getting your book published and then seeking to find your reader? Isn’t that what we supposed to do– focus on the content and then when …
Marketing a Multi-Author Project
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Marketing a multi-author project can be tricky because so many different personalities have to work together to get the effective exposure. I suggest voting for one person to …
Marketing: A New Baby, a Family Adventure and a Shameless Sales Pitch
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …
Marketing: A New Baby, a Family Adventure and a Shameless Sales PitchRead More
Assumptions of an Unpublished Writer: Easy Street
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Assumption of the day: “Once I sell my first book to a publishing house, it’s going to be easy to sell the rest of my manuscripts.”
We see …