Blogger: Rachelle Gardner
I was talking with a writer who mentioned she hadn’t worked too hard to come up with a great title for her book. When I asked why, she said she’d been to a workshop taught by an …
marketing
Pre-Writing Marketing: Outside the House
Blogger: Michelle Ule
Filling in for Wendy Lawton who is out of the office.
Yesterday I discussed ideas about how to investigate book marketing conditions before you start writing from the comfort of your own home.
Today I’m taking you …
A Marketing Trick and a Giveaway
Blogger: Rachel Kent
Author Diane Stortz is a Books & Such client with a lovely new release, Words to Dream On: Bedtime Bible Stories and Prayers. It is a storybook Bible with delightful illustrations (by Diane Le Feyer) and …
Are You a Lone Ranger Writer?
Blogger: Rachelle Gardner
In publishing, we’re constantly asking writers—typically a rather introverted bunch—to get involved, to engage, to network, to join groups and go to conferences. I often find myself wondering how many of you cringe every time you hear …
How Many People Can You Reach?
Recently I stumbled across an incredibly simple way to define and understand “platform” and what it means to build one. I was listening to a podcast about fitness expert and NYT bestselling author Chalene Johnson, in which she spoke about …
Endorsements Start Before the Contract
Blogger: Rachel Kent
You finalized a contract for a new book and your publisher comes to you to ask you for a list of endorsers to send books to. Who are you going to have them approach about endorsing your …
Should Unpublished Novelists Build Platforms?
Blogger: Rachelle Gardner
Every time I blog about platform or social media, the vocal response in the comments reminds me that it’s a difficult subject for many authors. Everyone wonders how and when to build a platform, and many writers …
How to get to “yes”
Blogger: Janet Kobobel Grant
I recently discovered the #1 hardback New York Times best-seller, Humans of New York. The author, Brandon Stanton, began the book quite without a plan to create a book. He was new to NYC, didn’t …
Marketing Tips for Facebook
Blogger: Rachel Kent
I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!
1) You have just …
Making the most of your influencer copies
Blogger: Rachel Kent
Typically, when your contracted manuscript is a few months from publication, the publisher will send out influencer copies to a list of recipients that you’ve compiled. It’s usually between 25 and 100 people. The books go out …