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  • Home
  • About Us
    • About Books & Such
    • Our Agents
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    • Our Travel Schedule
  • Our Authors
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marketing

marketing

Pre-Writing Marketing: Outside the House

April 21, 2015 //  by Michelle Ule//  16 Comments

Blogger: Michelle Ule

Filling in for Wendy Lawton who is out of the office.

Yesterday I discussed ideas about how to investigate book marketing conditions before you start writing from the comfort of your own home.

Today I’m taking you …

Pre-Writing Marketing: Outside the HouseRead More

A Marketing Trick and a Giveaway

January 23, 2015 //  by Rachel Kent//  50 Comments

Blogger: Rachel Kent

Author Diane Stortz is a Books & Such client with a lovely new release, Words to Dream On: Bedtime Bible Stories and Prayers. It is a storybook Bible with delightful illustrations (by Diane Le Feyer) and …

A Marketing Trick and a GiveawayRead More

Endorsements Start Before the Contract

February 28, 2014 //  by Rachel Kent//  27 Comments

Blogger: Rachel Kent

You finalized a contract for a new book and your publisher comes to you to ask you for a list of endorsers to send books to. Who are you going to have them approach about endorsing your …

Endorsements Start Before the ContractRead More

How to get to “yes”

November 11, 2013 //  by Janet Grant//  35 Comments

Blogger: Janet Kobobel Grant

I recently discovered the #1 hardback New York Times best-seller, Humans of New York. The author, Brandon Stanton, began the book quite without a plan to create a book. He was new to NYC, didn’t …

How to get to “yes”Read More

Marketing Tips for Facebook

March 6, 2013 //  by Rachel Kent//  91 Comments

Blogger: Rachel Kent

I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!

1) You have just …

Marketing Tips for FacebookRead More

Making the most of your influencer copies

November 28, 2012 //  by Rachel Kent//  76 Comments

Blogger: Rachel Kent

Typically, when your contracted manuscript is a few months from publication, the publisher will send out influencer copies to a list of recipients that you’ve compiled. It’s usually between 25 and 100 people. The books go out …

Making the most of your influencer copiesRead More

Published Author Seeks Readers

March 16, 2012 //  by Wendy Lawton//  19 Comments

Blogger: Wendy Lawton

Part 2 of 2: Going At It Backwards

So what’s backward about getting your book published and then seeking to find your reader? Isn’t that what we supposed to do– focus on the content and then when …

Published Author Seeks ReadersRead More

Marketing a Multi-Author Project

February 8, 2012 //  by Rachel Kent//  2 Comments

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

Marketing a multi-author project can be tricky because so many different personalities have to work together to get the effective exposure. I suggest voting for one person to …

Marketing a Multi-Author ProjectRead More

Marketing: A New Baby, a Family Adventure and a Shameless Sales Pitch

August 23, 2011 //  by Michelle Ule//  13 Comments

Blogger: Michelle Ule

Location: Santa Rosa, Calif.

My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …

Marketing: A New Baby, a Family Adventure and a Shameless Sales PitchRead More

Assumptions of an Unpublished Writer: Easy Street

July 21, 2011 //  by Rachel Kent//  9 Comments

Blogger:  Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

Assumption of the day: “Once I sell my first book to a publishing house, it’s going to be easy to sell the rest of my manuscripts.”

We see …

Assumptions of an Unpublished Writer: Easy StreetRead More

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