Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Your Platform and Marketing Section
I know I touched on this yesterday, but I’d like to take a more in-depth look at what it means to have a marketing and publicity section. This section could make or break your book sale, especially for a nonfiction project. Even for fiction, you need to start now to build your platform. You can’t just promise in your proposal that you will have a platform when the book releases. You need to show in this section of your proposal that you already have a platform.
If this means starting a speaking ministry or some sort of outreach, you need to start now. If you need to build a blog readership, you need to think of creative ways to do that now so you can have good numbers for your proposal. Think creatively. Building your platform is like a pretest you must take to show that you can do the work to gather readers for your book. If people recognize your name without a book on the shelves, then you most likely can get them to purchase your book too.
Be sure to always tell the truth in this section. If you claim that you will purchase 2,000 copies of your book when it is printed, then you had better purchase those 2,000 copies. That promise was taken into consideration by the publishing committee when they decided to offer you a contract.
Other promises that are taken into consideration during the publishing committee meeting include: I’m going to start a website; I’m going to send a press release about the book; I’m going to approach these places to do book signings and interviews.
If you get a contract the publishing house is counting on you to hold up your end of the deal. They picked up your book instead of another author’s book quite possibly because you promised to do certain things in your marketing section that the other author didn’t promise or didn’t have the platform in place to be able to promise.
For some of you, especially you nonfiction authors, this might mean you aren’t ready to send your proposal.
But for all of you writers out there, what are some things you could do to build up your professional name before your book is published? Do you have a website yet? That’s one relatively small place to start; yet it can be effective in helping you to look professional and committed to writing.
If you have an author site, please feel free to post your link here! Thanks. 🙂