Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
// by Wendy Lawton// 44 Comments
Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
// by Janet Grant// 21 Comments
Blogger: Janet Kobobel Grant
Why You Must Make It Personal
Part 1 of 2
Last week, Rachelle did a three-part series on what writers, publishers and agents can learn from Kodak’s failure to stay out of bankruptcy. One of her …
How Successful Are You at Connecting with Your Reader?Read More
// by Rachel Kent// 7 Comments
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Books that include a collection of stories by different authors seem to be becoming increasingly popular. How are these projects planned? Who corrals all of the authors to …
// by Mary Keeley// 8 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
We’re aware technology has been changing the landscape of publishing, but have you noticed the rate of acceleration? Don’t think you’ve figured out your options and can settle in comfortably. …
The Writing Journey: Why the Battles of The Titans Matter to YouRead More
// by Rachel Kent// 13 Comments
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
“Jesus came and told his disciples, ‘I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing …
Let’s Put the C Back in CBA: Refocusing on MinistryRead More
// by Wendy Lawton// 29 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the …
// by Wendy Lawton// 39 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know …
// by Mary Keeley// 21 Comments
Blogger: Mary Keeley
Location: Books & Such Illinois Office
Twitter has approximately 20 million loyal users. The number of drive-bys, so to speak, is diminishing. In response, Twitter is repositioning itself as distinct from Facebook and the others. Almost a …
// by Mary Keeley// 7 Comments
Blogger: Mary Keeley
Location: Books & Such Illinois Office
It’s hard to keep up with happenings in the digital world that affect publishing. Have you heard that Facebook bought a digital publishing company? Don’t be alarmed; they aren’t getting into …
// by Michelle Ule// 13 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …
Marketing: A New Baby, a Family Adventure and a Shameless Sales PitchRead More