Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
How Successful Are You at Connecting with Your Reader?
Blogger: Janet Kobobel Grant
Why You Must Make It Personal
Part 1 of 2
Last week, Rachelle did a three-part series on what writers, publishers and agents can learn from Kodak’s failure to stay out of bankruptcy. One of her …
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Planning Multi-Author Projects
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Books that include a collection of stories by different authors seem to be becoming increasingly popular. How are these projects planned? Who corrals all of the authors to …
The Writing Journey: Why the Battles of The Titans Matter to You
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
We’re aware technology has been changing the landscape of publishing, but have you noticed the rate of acceleration? Don’t think you’ve figured out your options and can settle in comfortably. …
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Let’s Put the C Back in CBA: Refocusing on Ministry
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
“Jesus came and told his disciples, ‘I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing …
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So What’s an Author To Do?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the …
What’s Not Working?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know …
Views & News: Twitter Talk
Blogger: Mary Keeley
Location: Books & Such Illinois Office
Twitter has approximately 20 million loyal users. The number of drive-bys, so to speak, is diminishing. In response, Twitter is repositioning itself as distinct from Facebook and the others. Almost a …
Views & News: E-book Enhancements
Blogger: Mary Keeley
Location: Books & Such Illinois Office
It’s hard to keep up with happenings in the digital world that affect publishing. Have you heard that Facebook bought a digital publishing company? Don’t be alarmed; they aren’t getting into …
Marketing: A New Baby, a Family Adventure and a Shameless Sales Pitch
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …
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