Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the …
What’s Not Working?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know …
Marketing: A New Baby, a Family Adventure and a Shameless Sales Pitch
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …
Marketing: A New Baby, a Family Adventure and a Shameless Sales PitchRead More
What Does It Mean When an Agent Informally Communicates with Me?
Blogger: Wendy Lawton
Location: Traveling home from the Pacific Northwest
Disclaimer: These observations are based largely on my own practices and those I’ve observed from the many agents I know and admire. But each agent is different (just like each
What Does It Mean When an Agent Informally Communicates with Me?Read More
Sticky Situations: Social Media Hacking
Blogger: The real Michelle Ule
Location: Not in London, try Santa Rosa, California
The first call came while I was making dinner on a hectic Saturday night with the adorable grandtoddlers and my ailing husband. “Michelle,” asked the wife of …
Taking Advantage of the Times: Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
The internet is not only a powerful research tool, but it also provides a nearly instant connection with the entire world. Isn’t that a marketer’s dream? The question …
Things Writers Should Keep Track Of: Part 3
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Databases and Fans
It’s exciting to receive fan letters though it’s often impossible to respond to each one individually. An author should acknowledge and thank the fans, even …
Career Killers: Playing Around the Edges
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Weather: Sunny and mid-nineties– again!
Here’s another comment I recently heard from a frustrated editor talking about a writer: “I just wish he would spend less time networking—Twittering and Facebooking— …
While U Wait: Pre-Market
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Weather: 81º and sunny
Last week agent-extraordinaire, Janet Kobobel Grant, tweeted, “If you want anyone in publishing to take you seriously, you need to have a good-looking website that centers …
Tools for a Writer’s Life: Day 2
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before …