Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
If the publishing industry is shrinking, what is it doing to stay relevant–and alive? In talking to editors and publishers at the two major book trade shows, …
Best of the Blog 2009: Kiss of Death: Loose Lips
Blogger: Wendy Lawton
In World War II GIs were given four succinct words of advice about what not to say when writing home, carrying on a conversation, or if captured: loose lips sink ships. I’d like to suggest …
Best of the Blog 2009: You Should Read This! Word-of-Mouth and Reading
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
A recommendation from a trusted individual goes a long way in influencing a person to read a book. Why do you think publishers are always asking for endorsements …
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Best of the Blog 2009: Jumpstart Your Writing Dreams
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
In a series of my blog posts, we discussed career killers–those missteps that spell the “kiss of death” to a writer’s career. Several of you commented, asking what can …
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Best of the Blog 2009: What Does the Future Hold?
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
For the tiny remainder of 2009, we’ve looked over our blog offerings from throughout the year and have chosen those that received the most responses. Those posts …
MARKETING MATTERS: Can You Hear Me Now?
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …
MARKETING MATTERS: Blogging Your Brand and Other Internet Ideas
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Low 80s and sunny
Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many …
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MARKETING MATTERS: ACFW Wrap-Up
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chilly 68 degrees!
Last week I joined 500+ others at the annual American Christian Fiction Writers conference in Denver. Those who were there know what a worthwhile event …
Feelin’ Proud
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
We all have seen publishing struggle this year through the loss of retail outlets, the economic downturn, and the onslaught of e-books and free online books. But …
Trendspotting: How to Use “Free” for Your Benefit
Bogger: Janet Kobobel Grant
Location: Monterey, Calif.
Weather: Sunny and low 70s
Wendy Lawton and I are spending a couple of days of utter misery–suffering through astounding views of the Pacific, feeling the cool summer breezes off the ocean, and …