Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some ideas for you! I’m going to spend …
book marketing
Marketing, Schmarketing
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
As regularly occurs at writers conferences, while I was at Mount Hermon, I heard again and again the importance of an author partnering with his/her publisher in …
Understanding the Market
Blogger: Rachel Zurakowski
Location: Barnes & Noble, Santa Rosa, Calif.
When I was in Denver at the Jerry B. Jenkins Writing for the Soul Conference, two questions I was asked frequently were, “What’s popular now?” and “What book trends do …
Tools for a Writer’s Life: Day 2
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before …
MARKETING MATTERS: Can You Hear Me Now?
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …
MARKETING MATTERS: Selling to the Sales Force
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and 75 degrees
You’ve landed the book contract, and the book has been written, edited, and proofed on galleys. Now what? Marketing, of course! But while you’re working …
MARKETING MATTERS: Taming the Marketing Monster, Part 1
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of …
MARKETING MATTERS: Taming the Marketing Monster, Part 1Read More