Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more …
book signing
MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 3
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: HOT!
Success Is in the Details: The Basics of Conducting a Book Signing
Finally! The day of the signing has arrived. You’ve feasted on a hearty breakfast–or settled your …
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MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 2 – Planning and preparation
Imagine the perfect book signing. You, the author, arrive to find the line of adoring fans snakes around the building …
MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2Read More
MARKETING MATTERS: Readers Not Runners
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and warm
Ask any publicist what the goal of a book campaign is, and he or she will tell you it is to sell books. And who buys …