Did you know that one of the keywords that pops up more frequently than many other felt needs is community? Relatable, shared-value, safe community is a heart-longing, even if unexpressed or resisted.
A high percentage of writers are introverts, …
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Marketing and the Author
Blogger: Michelle Ule
Sitting in for Rachel Kent
By this time, most writers know they are responsible for some marketing if they wish to publish their manuscripts.
But what does that really mean? How much marketing? What do you have …
Marketing: Newsletter Ideas
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Many of you have author newsletters, which are great, but if you can take newsletter marketing to the next “circle of influence,” you can reach that many more …
Things Writers Should Keep Track Of: Part 3
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Databases and Fans
It’s exciting to receive fan letters though it’s often impossible to respond to each one individually. An author should acknowledge and thank the fans, even …
Research Beyond the Bookstore
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Researching at a bookstore is fun and you can learn a lot, but you can find out about trends in other places as well.
Spend some time looking …