Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Warm and sunny
As with any type of marketing, learning how to tailor your appeal to fit your audience is key. Well before a book releases, the in-house publicity department has decided to whom a book is most likely to appeal. Based on this key information, decisions are made on everything from what a cover looks like to where marketing efforts will be placed.
Likely this isn’t new information to the writer who has attended a conference or two. Most know a book goes first to editing, then to marketing and then out into the world. Would it surprise you, however, to know that well before a book lands on an editor’s desk its author should be working on a plan for promoting it?
How, you might ask, do you promote a book that’s not yet a book? The answer lies with your agent. He or she is the best source of ideas on the topic, so take the time to discuss options before creating the marketing plan, which is a key ingredient to include in a book proposal. Books & Such agents are wonderful at discerning where a book will best fit in the market. With that information, the agent and author can discuss ways to reach that group, be it through blog tours, book signings, or some other means of publicity.
Next week I’ll talk more about the elements of a marketing plan. In the meantime, what are you doing to plan for the day your not-yet-a-book hits the shelves?