Blogger: Wendy Lawton
What do publishers and agents mean when they say they are looking for books that approach the subject in a new way or books that are innovative? We already know that books that are a rehash of …
book releases
MARKETING MATTERS: Selling Before the Sale
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Warm and sunny
As with any type of marketing, learning how to tailor your appeal to fit your audience is key. Well before a book releases, the in-house publicity department …