Blogger: Janet Kobobel Grant
Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!
Now your manuscript is polished into a gleaming specimen and …
book marketing plan
More on Marketing
Blogger: Rachel Kent
As I mentioned last Friday, publishing houses set up marketing plans for each book they publish. The books are assigned a budget and all of this financial planning goes back to the publishing committee meeting that the …
MARKETING MATTERS: Selling Before the Sale
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Warm and sunny
As with any type of marketing, learning how to tailor your appeal to fit your audience is key. Well before a book releases, the in-house publicity department …