Blogger: Rachel Kent
We all use the internet for marketing these days. It’s the way to reach a large audience with relatively little trouble or expense. I have listed some free and inexpensive marketing ideas in a blog post before, …
Marketing & Publicity
The Significance of Reviews
Blogger: Rachel Kent
Last week, Wendy’s client Kathryn Springer received a starred review in Publisher’s Weekly for her new book The Hearts We Mend. A review like this in a significant magazine can really help a book to sell, …
How to Talk About Your Book
Blogger: Janet Kobobel Grant
I hear from authors that writing a book proposal is, like, the worst part of looking for a slot on a traditional publisher’s author roster. (Coming in at a close second is writing a novel’s synopsis …
Social Media: Taking a Break
Blogger: Michelle Ule
Filling in for the traveling Mary Keeley–who needed to take a break from social media this week.
How do you take a break from social media without losing your momentum?
When I took a break last year …
Hosting a Book Launch Party Without Breaking the Bank
Blogger: Rachel Kent
You have a new book coming out! Hooray! You want to celebrate with friends, family, and fellow book lovers, but you don’t have the money to throw a big party. What can you do?
Some of the …
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Reading the Market
Blogger: Wendy Lawton
Anyone out there feeling like a book marketing guru? We often hear from writers that knowing the potential competition for their books is the hardest thing about doing a proposal. But reading the market is an important …
Can You Read The Title?
Blogger: Rachel Kent
The most recent CBA Retailers & Resources magazine had a book on the cover and it took me awhile to figure out what the title said. (Actually, Janet had to tell me.) What a big mistake for …
Critical Mass vs. Cannibalism: What Authors Need to Know
Blogger: Janet Kobobel Grant
I read an article in Publishers Weekly recently that advised writers to publish a lot: “The more books you have out there, the easier the marketing game is….This principle applies to any creative pursuit. The more …
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Timing the Reveal
To reveal or not to reveal details about your book early in the publishing process, that is the question. Let’s debate whether it is better for an author to try to build interest in his book by revealing tidbits along …
Book Cover Quiz–with Takeaway
Blogger: Janet Kobobel Grant
Buzzfeed put together a book cover quiz that is entitled, “The Hardest Book Cover Quiz You’ll Ever Take.” Not one easily daunted by a little challenge, I immediately set about taking the quiz.
One aspect of …