Blogger: Rachel Kent
The most recent CBA Retailers & Resources magazine had a book on the cover and it took me awhile to figure out what the title said. (Actually, Janet had to tell me.) What a big mistake for a publishing house to make! Here is the book cover. Can you easily read the title?
Perhaps you can make it out, but I am likely not the only one who had trouble with it. It’s easy to see how something like this could happen. I didn’t tell you what the title is because if you know what it says it is easier to figure out. The author and publisher would both already know the title of the project, so the font wouldn’t be as confusing for them. They likely gave their approval without getting opinions from those who didn’t know the title.
My client Jessica R. Patch’s new book does not have this problem. As you can see the title is bold, clear, and distinct. It can be read even when the picture of the cover is small.
The cover of a book Wendy represented is below. The publisher made the decision to make the title so small it is hardly readable. This is another big cover mistake. The font is fine, but the words are so small you can hardly see them. At least the picture is intriguing! And you can read author Bonnie Grove’s name.
What are some title or cover mistakes you have seen recently? Do you think it can hurt book sales?
Has a bad title or cover ever stopped you from purchasing/reading a book?