Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, Tex.
Are you Twittering yet? I certainly hope so!
That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …
Marketing & Publicity
A Day in the Life of an Agent, Part 4
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
I’m rubbing my hands together in anticipation because, next up on my to-do list is working on proposals from my clients. Some agents find this work drudgery …
MARKETING MATTERS: Five Top Tips for Twitterific PR
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
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Marketing Matters: Twittiquette – How to Avoid Fleeing Followers
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, TX
Weather: 37 degrees, cloudy
For those few of you who haven’t heard, Twitter is one of the fastest growing social networking sites on the Internet. Nielson Online predicts the number of …
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MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or Less
Publicize your book in 15 minutes or less? Yes!
Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:
1. Set up a Google alert for your name, your book title, and …
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A Day in the Life of a Literary Agency’s Publicist
“A public relations professional is part business manager, part sociologist, part cheerleader, and part confessor, and part pit bull.” Lucas Westcoat, Waggener Edstrom, Seattle, WA
Two years ago, I began discussions with agent Janet Grant regarding what was to become …