Blogger: Kathleen Y’Barbo
Today is Rachel Kent’s normal day to blog but since she has spent much of the week evacuated from her Santa Rosa home and caring for her exhausted firefighter husband when he is able to catch a …
Marketing & Publicity
Discoverability and the Writer
Blogger: Michelle Ule
Sitting in for Janet Grant
In our media-saturated world, discoverability is one of the most important needs of a writer.
The ability to be discovered can be more important than quality of writing, particularly when you are …
1 Rule for All Non-Marketers: Tell Stories
Blogger: Janet Kobobel Grant
Many writers bemoan having to market their books. They protest, “I just like to write books; I don’t know anything about marketing.”
Well, I have good news for you. To be a successful marketer, you need …
Promo Shock
Blogger: Janet Kobobel Grant
Writers who published their first books in the 1980s to 1990s–even the early 2000s–tend to flip out when someone utters the word platform. They’ve never recovered from the sticker shock of seeing a list of what …
Influencers vs. Street Team
Blogger: Janet Kobobel Grant
One of the most common points of confusion I find among my about-to-be-published clients is the difference between influencers and a street team. Both of these groups become paramount in promoting your book, but if you …
Marketing Mayhem and How to Avoid It
Blogger: Janet Kobobel Grant
Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!
Now your manuscript is polished into a gleaming specimen and …
Writing, Marketing, and Publishing Resources
Blogger: Janet Kobobel Grant
What’s new in the writing, marketing and publishing section of your bookshelves? I’ve found it’s helpful for us to share with one another the writer’s toolbox each of you have assembled that’s helped you grow as …
Whatever Things are Smarmy, Snarky and Ugly
Blogger: Wendy Lawton
The following blog first posted two years ago. I was just looking at it and shaking my head with the realization that so little has changed. Whatever. . .
I have a serious case of outrage fatigue. …
What Makes a Bestseller a Bestseller?
Blogger: Wendy Lawton
Who hasn’t picked up a New York Times bestselling book and thought, “Why is this book—or this author—a bestseller?” If you are a writer your next thought might come out sounding a little cranky, “My book is …
What Makes a Book Cover Work?
Blogger: Janet Kobobel Grant
Having worked on magazines, helped to establish publishing ventures, and managed publications departments for large, nonprofit organizations, I learned that when a logo is developed, it pays to take a look at it in sizes that …