Blogger: Rachel Kent
Have you seen this video? https://www.youtube.com/watch?v=gbsZohEMn38
It’s a grandma reading to her baby grandchild. The book they are reading is The Wonky Donkey by Craig Smith. This video has gone viral, and if you watch it you’ll see why. It’s adorable! And this grandma loves this book! 🙂
Right after I saw the video for the first time, I went to Amazon to see if I could find a copy of the book. The only available copies were listed for $1000. It appeared that the book was out of print. The publisher likely lost out on many sales. They had no way of knowing the video of the book would go viral, and this got me thinking. How can we be prepared for success so we don’t miss out on opportunities when they come our way? The publisher did get to work right away and the book is up on Amazon now. It has been the #1 bestseller. Amazing what a little video can do, isn’t it? The publisher did react quickly to be able to get these sales.
We can all dream of something like this happening for us, but even on a smaller scale unexpected opportunities do come our way. How can we be ready for marketing opportunities? What tools do we need to have in place? Maybe a website or blog? Or perhaps an e-newsletter? Do you do video interviews or Skype appearances? Maybe you need to be sure to have the right camera and lighting in your office for those? Is there something you can invest in to be ready for new opportunities? How can you be better prepared to market your book(s)?