Blogger: Wendy Lawton
A generation ago we’d see want ads that promised to provide work from home. Most were scams where you would supposedly make a near fortune “stuffing envelopes.” What they didn’t tell you in all of these scams …
Wendy Lawton
Book Show: Scenes from ICRS
Blogger: Wendy Lawton
Location: From ICRS, Atlanta
Tuesday– Nine Meetings plus dinner with one of our favorite publishers, the associate publisher and editorial director at a fabulous French restaurant.
Condition: After midnight and too tired to type.
Solution: Let me …
One Writer’s Journey: Getting the Opportunity
Blogger: Michelle Ule
Location: Just back in the office from Budapest
In addition to being agents and an editorial assistant, several Books & Such staff are also published writers. Janet Kobobel Grant has co-written books on prayer and breast cancer, …
Best of the Blog 2009: Trendspotting: “Free”
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
If the publishing industry is shrinking, what is it doing to stay relevant–and alive? In talking to editors and publishers at the two major book trade shows, …
MARKETING MATTERS: Branding
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon
Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of …
What Makes Your Agent Cringe?
Blogger: Wendy Lawton
Location: Books & Such Central Valley, California Office
Weather: Mid-nineties
So many agent blogs talk about what writers do that make the agent cringe—everything from crazy queries to attention-seeking ruses. Addressing some of these issues makes great …
MARKETING MATTERS: The Words of Their Mouths
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Cold front brought the high temp down to 91…brrr!
Word of mouth is still the most effective way to reach readers. If you haven’t read Tribes, I suggest …
Trendspotting: How to Use “Free” for Your Benefit
Bogger: Janet Kobobel Grant
Location: Monterey, Calif.
Weather: Sunny and low 70s
Wendy Lawton and I are spending a couple of days of utter misery–suffering through astounding views of the Pacific, feeling the cool summer breezes off the ocean, and …
Attractive Author Qualities: Perseverance
Blogger: Rachel Zurakowski
Location: Books & Such Main Office, Santa Rosa, Calif.
Last week, Wendy Lawton blogged about authors who persist to the point of pestering or harassing an agent or editor. Persistence without first acquiring a teachable spirit (see …
MARKETING MATTERS: Five Top Tips for Twitterific PR
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
MARKETING MATTERS: Five Top Tips for Twitterific PRRead More