Blogger: Mary Keeley
We talk a lot about the importance of writers promoting your books and advise that this becomes your full-time job when it releases. Equally important is timing book promotions to reap the greatest return for your effort. …
book publicity
You Mean I Have to Sell It, Too?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Picture this: You have written a can’t-put-it-down book. You know this because the book netted you one of the best agents in the business. That agent enthusiastically presented it
MARKETING MATTERS: From the Stage to the Screen, Tips for Talking on the Telly
Blogger: Kathleen Y’Barbo
Location: The Woodlands PR Office
Weather: Finally fall in Texas! 50’s – Brr!
For those of you who are just beginning to brave the spotlight and do public speaking, bravo! To make the most of your speaking …
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MARKETING MATTERS: Talking Points–Ten Tips for Taking the Stage
Blogger: Kathleen Y’Barbo
Location: The Woodlands, TX
Last week we talked about public speaking as a way to reach potential readers. I hope some of you who were reluctant have decided to take the plunge. For you and for those …
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MARKETING MATTERS: Branding
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon
Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of …
What Makes Your Agent Worry?
Blogger: Wendy Lawton
Location: Books & Such Central Valley, California Office
Weather: Mid-nineties
Who would’ve thought I’d spend my blog week talking agent’s emotions? Yesterday I addressed agent love. Today I’m going to talk about agent angst, and tomorrow I’ll …
MARKETING MATTERS: Blog All About It
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: HOT!
Calling all bloggers! We who seek to publicize books love you! Those who write books should be busy making connecting with those who blog. Why? Let me count …
MARKETING MATTERS: The Longest Day and Other PR Hooks
Blogger: Kathleen Y’Barbo, Publicist
Location: Books & Such PR Office, The Woodlands, Texas
Weather: HOT!
Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It …
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MARKETING MATTERS: Idol Eyes–What American Idol Can Teach Us About Capturing Readers’ Attention
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Unseasonably cool and dry
As I type this, “American Idol” has come to its season’s conclusion. Glittering confetti showered screaming crowds as millions looked on. When voting closed on …
MARKETING MATTERS: Elements of a Marketing Plan, Part 1
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm
Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ …
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