Recently we had a Books & Such gathering in which several guest speakers spoke to our authors about marketing, social media, and the business of publishing. It all probably seemed a little overwhelming, and finally a writer asked, “What is the best way for us to build a business mindset? Is there a book you can recommend?”
It was an important question, and at the time I suggested the book To Sell is Human by Daniel Pink. I loved this book and highly recommend it for all authors.
A second must-read for authors is Your First 1000 Copies by Tim Grahl. It’s a guide to book marketing that covers all the bases and helps writers think of their career as so much more than writing.
Books are helpful, but they can’t keep up with changing times. It’s smart to supplement them with ongoing sources of information and motivation to stay sharp when it comes to thinking of your authorship as a business. There are quite a few good publishing blogs out there, but all are not equal, and you only have so much time. Therefore I’m hand-selecting a few that I think are most worthwhile.
1. This blog. We at Books & Such maintain this blog specifically for the purpose of keeping you informed and helping you maintain a business outlook, so if you don’t read anything but this, you’re still ahead of the game!
2. Social Media Examiner. This website, blog and podcast is NOT about publishing—it addresses social media for every kind of business. Some of the articles may be too technical and won’t apply to you, but if you read it as often as you can, you’ll soon find yourself much more savvy about the latest in social. I recommend you follow Social Media Examiner on Facebook, rather than subscribing to their blog. This way, you’ll see their latest articles in your regular feed and you can read the ones that interest you.
3. The Book Designer. Joel Friedlander writes one of the most helpful blogs available to assist writers with every aspect of their publishing career, whether they are traditional or self-published. It’s incredibly detailed and practical. Joel doesn’t offer a Facebook page but you can subscribe to the blog via email and follow him on Twitter.
4. The Steve Laube Agency. Yes, these are our competitors, but agents Steve, Tamela, Karen and Dan provide a well-rounded, ongoing publishing perspective. Of course, they steal all their blogging ideas from us, ha ha. (JUST KIDDING STEVE). You can subscribe to the blog via email or follow on Facebook.
Give yourself regular exposure to these resources, reading a few articles a week, and soon you’ll find yourself exceptionally savvy about the business of publishing.
What books and online resources have you found most helpful in your publishing education?
Here are some books and blogs to help authors maintain a business mindset. Click to Tweet.
Want to stay up-to-date on social media and publishing? Here are some resources. Click to Tweet.
2 books and 4 blogs to keep you informed and business-savvy as an author. Click to Tweet.