Blogger: Michelle Ule
Sitting in for Rachelle Gardner
How do you deal with social media exhaustion?If you’ve been working to promote yourself, build a platform, keep current and market your material you may have reached a point of social media exhaustion.
What to do?
You have to continue, but there are steps you can take to mitigate some of the overwhelming “shoulds.”
Here are nine suggestions if social media is burning you out.
1. Tweet ahead.
Set up a variety of tweets to automatically tweet without your intervention.
I use Hootsuite, others like Buffer, but it has helped me deal with the incessant need to post on Twitter. Hootsuite has a fee, but it’s a business expense and a mental necessity.
Remember, however, to check Twitter and respond!
2. Blog ahead.
I’ve written elsewhere on how to write blogs and schedule them. I personally rejoice when I have a few posts already written, preferably two weeks ahead, because of the breathing space it gives me.
Writing a blog twice a week is like having an extra child–it always needs your attention.
3. Set up Facebook posts ahead of time on your author page.
I’ve got a book launch next week and am part of the 12 Brides Collection Facebook page. I’ve already scheduled 25 posts to run on the site while I’m traveling.
Again, I pay attention to what is happening, but I don’t have to write the posts while I’m on the road.
For the last two years, I’ve been posting a response to that day’s My Utmost for His Highest on my Michelle Ule, writer Facebook page. Those are written already and, again, with traveling coming up, I’ve scheduled them, too.
You can’t schedule on a personal FB page.
4. Find guest bloggers.
When a computer emergency caused a friend to have limited access, she worried about her blogging.
Several volunteered to take a turn as a guest blogger until her nightmare resolved. She was thankful, we got additional coverage and now she owes me one.
Except, I’m full of grace and not counting.
5. Take a break.
Just announce you’re going offline for a week or two. I’ve never done it, but it works for some.
6. Set limits on the time you spend on screens
In my case, I turn off my computer at dinnertime.
Of course, I check my Ipad sometimes while watching a movie . . .
When, completely burned out after I finished writing a book, my husband took me away for several days to sit by the water and watch it flow. I was not allowed to touch my screens.
That was helpful . . .
7. Make sure you’re doing the soul-soothing activities you need.
What am I doing on social media if I haven’t spent any time talking to God that day?
Have you had a conversation with any flesh and blood people today?
8. Ask for help.
I’ve paid my assistant to put tweets together for me–maybe you could swap tweets with a friend (write some for them, have them write some for you?)
9. Take a Sabbath rest.
Consider not touching social media on Sundays, just to separate that day from all the others.
Knowing one day will be social media-free may very well be all you need.
Have I missed anything?
What do you do when participating in social media feels overwhelming?
9 tips for dealing with social media exhaustion. Click to Tweet
Social Media Exhaustion–handling burnout. Click to Tweet