Blogger: Janet Kobobel Grant
Many writers bemoan having to market their books. They protest, “I just like to write books; I don’t know anything about marketing.”
Well, I have good news for you. To be a successful marketer, you need …
Marketing & Publicity
Promo Shock
Blogger: Janet Kobobel Grant
Writers who published their first books in the 1980s to 1990s–even the early 2000s–tend to flip out when someone utters the word platform. They’ve never recovered from the sticker shock of seeing a list of what …
Influencers vs. Street Team
Blogger: Janet Kobobel Grant
One of the most common points of confusion I find among my about-to-be-published clients is the difference between influencers and a street team. Both of these groups become paramount in promoting your book, but if you …
Marketing Mayhem and How to Avoid It
Blogger: Janet Kobobel Grant
Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!
Now your manuscript is polished into a gleaming specimen and …
Help a Good Cause and Your Author Platform
Blogger: Mary Keeley
Last week a client received a request to do an advertisement to help promote a good cause. She wondered if it would be wise because it didn’t appear to relate to the books she writes. She was …
Perspective and Your Writing Career
Blogger: Mary Keeley
It was inevitable that the word author would evolve to authorpreneur as your publishing responsibilities have doubled in this industry. You can view this development as either a cross to bear or an opportunity for added control …
Writing, Marketing, and Publishing Resources
Blogger: Janet Kobobel Grant
What’s new in the writing, marketing and publishing section of your bookshelves? I’ve found it’s helpful for us to share with one another the writer’s toolbox each of you have assembled that’s helped you grow as …
Author, Check Your Online Presence
Blogger: Mary Keeley
When your book proposal interests agents and editors, the first thing they’ll do is investigate your website, blog, and social media activity. That’s why it’s so important that each area of your online presence compliments the others …
4 Tips for a Great Author-Publisher Team
Blogger: Mary Keeley
I’ve never known an author to become blazé about getting a new book contract. Each one brings increased career potential. But there’s nothing quite like that first one that initiates you into the published authors club. The …
Create Your Own Marketing Team
Blogger: Rachelle Gardner
Whether or not you have a book to sell right now, you probably have reason to build a platform and gather a “tribe.” Wouldn’t it be great to have a whole team of people with whom to …