Blogger: Michelle Ule
Sitting in for the traveling Rachelle Gardner.
Why do writers always want readers to write a book review?
What difference does it make?
A lot.
Marketing & Publicity
Keeping Your Agent Informed
blogger: Cynthia Ruchti
Literary agents and agencies are not one-size-fits-all…not that anything bearing that label ever truly is.
We share common ground. We differ in specialities, connections, level of hands-on or hands-off involvement in our client’s projects, and approaches to …
Platform–A Snarky Commentary
By Wendy Lawton
Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …
What to Ask Your Marketing Team
by Janet Kobobel Grant
Most authors–sometimes even established authors–don’t know what to ask their marketing team. We’re talking about the people who will promote your book.
One of my clients, Judy Douglass, is headed to a visit with her publishing …
Marketers and Publicists: What’s the Difference
by Janet Kobobel Grant
An aspect of publishing that’s often a puzzle to authors is the difference between marketers and publicists. Since you’ll encounter both when it’s time to start promoting your book, understanding the difference can help you to …
A Way to Sell Your Book That Authors Often Miss
by Janet Kobobel Grant
Often missing from the list of ways authors can sell their books is one that costs you nothing. I’m not talking about setting up a book signing at a bookstore or other venue (although that can …
I Don’t Need No Stinkin’ Platform
by Janet Kobobel Grant
“Badges? We don’t have no badges. We don’t need no badges. I don’t have to show you no stinkin’ badges!” is a portion of a bandito’s dialogue from the 1948 movie, “The Treasure of Sierra Madre.” …
What’s the Difference Between an Influencer and a Street Team Member?
By Janet Kobobel Grant
Authors, especially new authors, often struggle to figure out the difference between an influencer and a street team member. Let alone puzzle through the best way to ask either person to help promote your upcoming book.…
What’s the Difference Between an Influencer and a Street Team Member?Read More
One Million Titles
Blogger: Rachelle Gardner
We know you probably get tired of talking about platform… about building those mailing lists, and engaging on social media, and connecting with your audience. But it has never been more important that you do those things. …
Book Marketing Trends
Blogger: Janet Kobobel Grant
I’ve been visiting a number of publishing houses lately, often accompanied by one of my clients. Brainstorming content, strategic career planning, and marketing plans took center stage in most of our meetings.
These sessions prove endlessly …