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Books & Such Literary Management

A full-service literary agency that focuses on books for the Christian market.

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Marketing & Publicity

agent informed

Keeping Your Agent Informed

July 8, 2019 //  by Cynthia Ruchti//  13 Comments

blogger: Cynthia Ruchti

Literary agents and agencies are not one-size-fits-all…not that anything bearing that label ever truly is.

We share common ground. We differ in specialities, connections, level of hands-on or hands-off involvement in our client’s projects, and approaches to …

Keeping Your Agent InformedRead More

Platform–A Snarky Commentary

June 12, 2019 //  by Wendy Lawton//  28 Comments

By Wendy Lawton

Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …

Platform–A Snarky CommentaryRead More

What to Ask Your Marketing Team

May 5, 2019 //  by Janet Grant//  4 Comments

by Janet Kobobel Grant

Most authors–sometimes even established authors–don’t know what to ask their marketing team. We’re talking about the people who will promote your book.

One of my clients, Judy Douglass, is headed to a visit with her publishing …

What to Ask Your Marketing TeamRead More

Marketers and Publicists: What’s the Difference

April 17, 2019 //  by Janet Grant//  6 Comments

by Janet Kobobel Grant

An aspect of publishing that’s often a puzzle to authors is the difference between marketers and publicists. Since you’ll encounter both when it’s time to start promoting your book, understanding the difference can help you to …

Marketers and Publicists: What’s the DifferenceRead More

A Way to Sell Your Book That Authors Often Miss

March 31, 2019 //  by Janet Grant//  22 Comments

by Janet Kobobel Grant

Often missing from the list of ways authors can sell their books is one that costs you nothing. I’m not talking about setting up a book signing at a bookstore or other venue (although that can …

A Way to Sell Your Book That Authors Often MissRead More

I Don’t Need No Stinkin’ Platform

January 20, 2019 //  by Janet Grant//  28 Comments

by Janet Kobobel Grant

“Badges? We don’t have no badges. We don’t need no badges. I don’t have to show you no stinkin’ badges!” is a portion of a bandito’s dialogue from the 1948 movie, “The Treasure of Sierra Madre.” …

I Don’t Need No Stinkin’ PlatformRead More

What’s the Difference Between an Influencer and a Street Team Member?

December 16, 2018 //  by Janet Grant//  15 Comments

By Janet Kobobel Grant

Authors, especially new authors, often struggle to figure out the difference between an influencer and a street team member. Let alone puzzle through the best way to ask either person to help promote your upcoming book.…

What’s the Difference Between an Influencer and a Street Team Member?Read More

One Million Titles

October 14, 2018 //  by Rachelle Gardner//  16 Comments

Blogger: Rachelle Gardner

We know you probably get tired of talking about platform… about building those mailing lists, and engaging on social media, and connecting with your audience. But it has never been more important that you do those things. …

One Million TitlesRead More

Book Marketing Trends

July 29, 2018 //  by Janet Grant//  14 Comments

Blogger: Janet Kobobel Grant

I’ve been visiting a number of publishing houses lately, often accompanied by one of my clients. Brainstorming content, strategic career planning, and marketing plans took center stage in most of our meetings.

These sessions prove endlessly …

Book Marketing TrendsRead More

Meaningful Marketing

March 12, 2018 //  by Janet Grant//  21 Comments

Blogger: Janet Kobobel Grant

Authors often wonder what marketing materials they can ask their publishing house to create for them. A list of suggestions for new titles appears below for both physical events and online marketing.

Let me add that …

Meaningful MarketingRead More

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