Blogger: Kathleen Y’Barbo
Today is normally Janet’s day to blog. We are grateful to have Kathleen step in once again. Her marketing expertise has stood us in good stead many a time, especially during this fire. (Wendy’s picture shows because …
Marketing & Publicity
Radio Interviews- What Not To Do
Blogger: Kathleen Y’Barbo
Today is Janet Grant’s normal day to blog but since she is still evacuated from her Santa Rosa home we are once again going to replay one of the blogs written by long-time Bookie, Kathleen. Her background …
Ten Podium Tips
Blogger: Kathleen Y’Barbo
Today is Rachel Kent’s normal day to blog but since she has spent much of the week evacuated from her Santa Rosa home and caring for her exhausted firefighter husband when he is able to catch a …
Discoverability and the Writer
Blogger: Michelle Ule
Sitting in for Janet Grant
In our media-saturated world, discoverability is one of the most important needs of a writer.
The ability to be discovered can be more important than quality of writing, particularly when you are …
1 Rule for All Non-Marketers: Tell Stories
Blogger: Janet Kobobel Grant
Many writers bemoan having to market their books. They protest, “I just like to write books; I don’t know anything about marketing.”
Well, I have good news for you. To be a successful marketer, you need …
Promo Shock
Blogger: Janet Kobobel Grant
Writers who published their first books in the 1980s to 1990s–even the early 2000s–tend to flip out when someone utters the word platform. They’ve never recovered from the sticker shock of seeing a list of what …
Influencers vs. Street Team
Blogger: Janet Kobobel Grant
One of the most common points of confusion I find among my about-to-be-published clients is the difference between influencers and a street team. Both of these groups become paramount in promoting your book, but if you …
Marketing Mayhem and How to Avoid It
Blogger: Janet Kobobel Grant
Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!
Now your manuscript is polished into a gleaming specimen and …
Help a Good Cause and Your Author Platform
Blogger: Mary Keeley
Last week a client received a request to do an advertisement to help promote a good cause. She wondered if it would be wise because it didn’t appear to relate to the books she writes. She was …
Perspective and Your Writing Career
Blogger: Mary Keeley
It was inevitable that the word author would evolve to authorpreneur as your publishing responsibilities have doubled in this industry. You can view this development as either a cross to bear or an opportunity for added control …