Blogger: Rachel Kent
At the beginning of this brand new year, I think it will be beneficial for us to be reminded why a reader connects with us beyond the book, especially through social media. We want to establish a …
// by Rachel Kent// 45 Comments
Blogger: Rachel Kent
At the beginning of this brand new year, I think it will be beneficial for us to be reminded why a reader connects with us beyond the book, especially through social media. We want to establish a …
// by Mary Keeley// 3 Comments
Blogger: Mary Keeley
Our office is closed for the holidays so we can spend the holidays with our families. This post is from our archives, and is one of our “Best of.” We’ll return with new posts when the office …
// by Mary Keeley// 62 Comments
Blogger: Mary Keeley
Last week I blogged on identifying your unique brand, and we had a lively discussion. Picking up on that interaction, this week I’ll offer tips on establishing your unique brand once you have defined it clearly.…
// by Janet Grant// 47 Comments
Janet Kobobel Grant
Last week a client who is just beginning to blog asked me how he could improve his work. As I responded to him via email, it occurred to me that each person who blogs has learned certain …
// by Mary Keeley// 89 Comments
Blogger: Mary Keeley
Often I talk to writers who are confused about the necessity of author branding and what goes into determining their unique brand. The quick answer is that the best way to guard your author identity is to …
// by Janet Grant// 38 Comments
Blogger: Janet Kobobel Grant
This past week I participated in a number of marketing phone calls that included, among other participants, my client, the publishing house marketing director, the publicist, and the social media marketer. Each call was to discuss …
How to Talk to Your Publisher About Your Marketing PlanRead More
// by Mary Keeley// 51 Comments
Blogger: Mary Keeley
Inevitably, December sneaks in through the back door while we’re still cleaning up the dining room after Thanksgiving. Rude, isn’t it. In another week, editors will cease entertaining submissions and focus on finishing current projects before taking …
// by Rachelle Gardner// 16 Comments
Recently we had a Books & Such gathering in which several guest speakers spoke to our authors about marketing, social media, and the business of publishing. It all probably seemed a little overwhelming, and finally a writer asked, “What is …
// by Janet Grant// 44 Comments
Blogger: Janet Kobobel Grant
If you’re like me, when you head to a social media site and discover it’s been revamped once again, you feel your blood pressure rising. Partly because you’re weary of how often changes occur but also …
What You Need to Know about Facebook’s Latest RevampRead More
// by Rachel Kent// 41 Comments
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …