Blogger: Wendy Lawton
I’m just back from a ten-day, twelve-event Lauraine Snelling Book Tour. We drove 1585 miles, made hundreds of connections and listened to just as many stories. As I posted several of the events on Facebook many commented …
// by Wendy Lawton// 52 Comments
Blogger: Wendy Lawton
I’m just back from a ten-day, twelve-event Lauraine Snelling Book Tour. We drove 1585 miles, made hundreds of connections and listened to just as many stories. As I posted several of the events on Facebook many commented …
// by Janet Grant// 49 Comments
Blogger: Janet Kobobel Grant
I recently saw two marketing ideas that generated a lot of online noise. They did so because they crossed an invisible line–the line that causes potential customers to be repelled.
Both marketing ploys were contests.
The …
// by Janet Grant// 44 Comments
Blogger: Janet Kobobel Grant
Having just returned from the International Christian Retail Show, I couldn’t help but turn my thoughts to the news that independent bookstores are having a good year. And have, as a matter of fact, increased in …
// by Mary Keeley// 58 Comments
Blogger: Mary Keeley
This week socialmediaexaminer.com posted a new report, written by Suzanne Delzio, on the latest trends in social media marketing for small businesses. Because it is based on a recent survey in which almost 25% of respondents …
// by Janet Grant// 57 Comments
Blogger: Janet Kobobel Grant
While society no longer puts citizens in stocks or pillories, social media is the new town square where you can be publicly humiliated–or humiliate yourself.
In You’ve Been Publicly Shamed, author Jon Ronson contends that the …
// by Rachelle Gardner// 23 Comments
Blogger: Rachelle Gardner
I was talking with a writer who mentioned she hadn’t worked too hard to come up with a great title for her book. When I asked why, she said she’d been to a workshop taught by an …
// by Janet Grant// 36 Comments
Blogger: Janet Kobobel Grant
Recently British author Harry Bingham and American publishing consultant Jane Friedman conducted a survey entitled “Do You Love Your Publisher?” The survey measured how satisfied authors were with various aspects of their publishing experiences. The results …
// by Rachel Kent// 21 Comments
Blogger: Rachel Kent
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some book marketing ideas for you! This post is based on an old series of posts I …
// by Michelle Ule// 16 Comments
Blogger: Michelle Ule
Filling in for Wendy Lawton who is out of the office.
Yesterday I discussed ideas about how to investigate book marketing conditions before you start writing from the comfort of your own home.
Today I’m taking you …
// by Michelle Ule// 29 Comments
Blogger: Michelle Ule
Sitting in both today and tomorrow for the traveling Janet and for Wendy.
Over the next two days I’m going to talk about the marketing you do before you start writing. Today we’ll start with in your …