Blogger: Rachelle Gardner
We know you probably get tired of talking about platform… about building those mailing lists, and engaging on social media, and connecting with your audience. But it has never been more important that you do those things. …
platform
Can I Skip the Platform but Still Get on the Train?
Blogger: Rachelle Gardner
Dear Rachelle,
I’m submitting my first non-fiction book proposal, and I am wondering if the absence of a platform dooms a proposal to rejection. I am confident in the quality and the relevance of my book, but …
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The Unpublished Writer
Blogger: Wendy Lawton
A question asked of nearly every agent panel is, “What do you look for in a client?”
I’ve heard this question answered by hundreds of people, some agents, some not. Unfortunately their answers often bear little resemblance …
Don’t Believe Everything You Hear
Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …
To Boil It Down
Blogger: Wendy Lawton
A couple of months ago I was talking to one of the editors we look to for cutting edge opinions on the industry. We eagerly schedule time with her because we know we will always get a …
Nonfiction Trifecta
Blogger: Wendy Lawton
Last weekend marked the running of the Kentucky Derby. As soon as everyone heard that Nyqvist had won the Derby, the word trifecta kept popping up. Could he possibly win the Triple Crown— the Derby, the Preakness …
Down Payment on a Dream
Blogger: Wendy Lawton
I’m rereading Mark Batterson’s Draw the Circle: The 40 Day Prayer Challenge for the third time. Yes, it’s only been out for a little less than two years but this book is worth reading and rereading even …
The Changes Go Beyond Publishing
Blogger: Rachelle Gardner
I occasionally hear from disillusioned and even sometimes angry writers. “Why doesn’t the publisher promote my book? Why can’t they sell it without requiring so much of ME?”
The big pubs are under the gun to vastly …
How Many People Can You Reach?
Recently I stumbled across an incredibly simple way to define and understand “platform” and what it means to build one. I was listening to a podcast about fitness expert and NYT bestselling author Chalene Johnson, in which she spoke about …
Should Unpublished Novelists Build Platforms?
Blogger: Rachelle Gardner
Every time I blog about platform or social media, the vocal response in the comments reminds me that it’s a difficult subject for many authors. Everyone wonders how and when to build a platform, and many writers …