Blogger: Janet Kobobel Grant
Having worked on magazines, helped to establish publishing ventures, and managed publications departments for large, nonprofit organizations, I learned that when a logo is developed, it pays to take a look at it in sizes that range from a postage stamp to a huge banner. That way you know it works regardless how you might use it in the future.
The “Pop” Factor
In the past, when I took my first look at a client’s book cover during the design phase, I’ve asked myself if will pop on a bookstore shelf. After all, you don’t want a shrinking violet of a cover that doesn’t insist the passerby pick it up. But nowadays, as with logos, it pays to look at the cover not only in terms of its bookstore “pop” factor but also in terms of its Amazon pop factor. What does your cover look like when it’s reduced to a tiny version of its original self?
Recently one of our client’s cover was pictured in a trade publication along with five other releases being highlighted in the article. Our client’s cover, which is so intriguing as a trade paper image, died when reduced to a smaller size. The title, the author’s name, and even the illustration were indiscernible.
A Book Cover Sans the Pop Factor
The cover below is a lovely design when seen on the physical book. But when displayed on Amazon, the viewer quickly realizes that figuring out any of the cover’s details will take work. The font is so thin that even the words “bend” and “road” are a bit of a struggle to figure out. The subtitle is totally lost, and the author’s name, which would help to generate sales, really is viewed at eye-examination size. The potential reader can figure out what the image is, but only by studying it.
A Book Cover with the Pop Factor
Here’s one that pops when it’s gi-normous or dinky. The bright colors, simple image and thick font used for the title all work to make the cover pop.
Take a look at the cover of the book you’re currently reading. What works and what doesn’t on it?
How to know if your book cover works. Click to tweet.
How to think about effective book covers. Click to tweet.
By the way, I’m traveling today; so while I hope to drop in on the conversation a time or two, if I don’t participate, just know that travels have kept me from joining in.